Search Engine Land

APRIL 30, 2024

Include qualities that relate to your offer, such as: Location Scope of service Compatibility Requirements Style Consider a Japan-based real estate investment company using Google Ads to attract investors. Lingopie’s ad, “Bingewatch your way to Fluency,” perfectly promotes its offering.

CTR 114

CTR Real Estate Legal Clients 114

Search Engine Land

OCTOBER 6, 2022

Use sponsored campaigns to attract shoppers. But if you have to, sponsored product campaigns are the way to go. If you’re selling cheese graters and want your brand to appear at or near the top of the page whenever a consumer searches for generic “cheese graters,” sponsored ads can get you that prime real estate.

Real Estate 92

Real Estate CTR Retail Click Through Rate 92

ConversionXL

NOVEMBER 22, 2022

They allow you to create and optimize campaigns based on actionable evidence rather than intuition. Digital marketing metrics are values that are used to track and measure campaign performance. With this in mind, let’s look at 13 digital marketing metrics to track for campaign effectiveness. What are digital marketing metrics?

CTR 105

CTR Click Through Rate Non-Profits Campaign 105

Search Engine Land

JANUARY 25, 2024

Recently, Google found that in some cases, just by adding a vertical video asset to a video action campaign, you can reach 10 to 20% more conversions compared to only offering horizontal videos for YouTube Shorts. You can tailor ads to appeal to specific groups, such as those in construction, education, real estate, finance, etc.

Objectives and Key Results 120

Objectives and Key Results Campaign Finance Real Estate 120

ConversionXL

JUNE 23, 2020

They’re a content marketing play that borrows the credibility of the site on which they’re published (if they’re “native ads”) or promoted (if they live on other sites). If your click-through rate (CTR) is declining for display ads, advertorials can help. Advertorials also have their critics. That’s a less-than-explicit signal.

Entertainment 105

Entertainment Angle Education Promote 105

Hubspot

AUGUST 8, 2019

It can help you promote your next marketing initiative, improve brand awareness , or rank for difficult keyword terms. Below, we review the main elements of a PPC campaign, ranging from broad to the more specific. The first step in setting up your PPC ads is determining your ad campaign. Search Engine Marketing (SEM).

A/B testing 77

A/B testing Objectives and Key Results CTR Campaign 77

Hubspot

MAY 23, 2019

Google offers endless options for marketers to promote their products, so how is this network different? Ultimately, you don’t need a fat wallet to set up a campaign through Google Display -- you just need to choose the right targeting factors for your marketing goal. The standard CTR for this network is still under 0.5%.

Networking 78

Networking CTR Agriculture Campaign 78