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How entity-based strategies can contribute to PPC success

Search Engine Land

Here are some questions to consider when brainstorming entity-based keywords: Activities : What are people doing in relation to my product/service? Entity identification: What specific activities or interests are associated with my business and product/service? Location : Where are people who may need my product/service?

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How to transform your Google Ads headlines with anti-audiences

Search Engine Land

The same applies to your serviceable available market (SAM), the segment of the TAM you can actually serve. Your serviceable obtainable market (SOM) includes prospects who are most likely to convert and who you should be targeting. Lingopie’s ad, “Bingewatch your way to Fluency,” perfectly promotes its offering.

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7 Features You Need in a Bulk Email Service [+ Top 5 Best Providers]

Hubspot

That's where a bulk email service can come in. Discover the key features you should find in a bulk email service and the top providers in the market. A mass email service helps you reach a large audience and nurture them one email at a time. Not sure if it's the right time to try a bulk email service?

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How To Build the Email List of Your Dreams

Salesforce

Your email list will allow you to send targeted messages with promotional and informative messages to subscribers. You can get started right away by sharing the value of your products or services. Be ethical about compliance and you are promoting customer trust and best email marketing practices.

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Case study: How to get rid of a negative ‘People also ask’ result

Search Engine Land

We recently found success for a client in the educational services industry struggling with a negative People also ask question about one of their products. This threatened our client's business, as users who saw this negative PAA might be turned away from our client's product or other services. This worked as a temporary fix.

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A Complete Guide to YouTube Analytics

ConversionXL

With YouTube, for organic, average view duration (AVD) and click-through rate (CTR) should be prioritized over YouTube search optimization, descriptions, tags, and other vanity metrics. YouTube elevates videos (and channels) that prove meaningful engagement, which is exactly what AVD and CTR do. Why does YouTube elevate AVD and CTR?

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The fallacy of CTR as a KPI: Redefining PPC ad success

Search Engine Land

Click-through rate (CTR) is a cornerstone metric of PPC marketing. Calculated as the percentage of people who click on an ad after seeing it, CTR is often treated as a key performance indicator (KPI), commanding disproportionate attention and optimization efforts. For location-based businesses, this irrelevant traffic skews CTR data.

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