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How to transform your Google Ads headlines with anti-audiences

Search Engine Land

The same applies to your serviceable available market (SAM), the segment of the TAM you can actually serve. Your serviceable obtainable market (SOM) includes prospects who are most likely to convert and who you should be targeting. Lingopie’s ad, “Bingewatch your way to Fluency,” perfectly promotes its offering.

CTR 111
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A Complete Guide to YouTube Analytics

ConversionXL

With YouTube, for organic, average view duration (AVD) and click-through rate (CTR) should be prioritized over YouTube search optimization, descriptions, tags, and other vanity metrics. YouTube elevates videos (and channels) that prove meaningful engagement, which is exactly what AVD and CTR do. Why does YouTube elevate AVD and CTR?

CTR 134
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Where Does Pinterest Fit in Your Marketing Mix?

ConversionXL

That said, company promotion is indirect—don’t plan a hard sell. Niches that work well on Pinterest. Because Pinterest is a visual platform, niches such as recipes, travel, fashion, parenting, home decor, and fitness do incredibly well (similar to Instagram). How to get organic traffic on Pinterest. But it can be done.

CTR 114
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Is your YouTube Channel a brand video graveyard? How to revive it

Search Engine Land

You don’t necessarily need a huge budget or fancy tech, but you do need time to research, plan, upload, optimize and promote. But generally, most businesses can find a hook or a niche that is interesting and visual enough. Demo or how-to video : Explaining how to do or use your product or service.

Niche 101
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YouTube Strategy Lessons from a Channel with 1.6 Million Subscribers

ConversionXL

Because it’s so challenging to create engaging content, there’s a big opportunity to create fresh content and carve out your niche. You can break them up into three main types—education, entertainment, and self-promotional. Self-promotion. Click-through rate (CTR). YouTube fundamental content types you need to know.

CTR 129
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How to Become a Marketing Manager

ConversionXL

In this article, you’ll learn what you can expect in the role, how you can demonstrate your worthiness to become a marketing manager (at your current place or in greener pastures), and how to present your case for a promotion. As you can see, there are many names for marketing managers and many niches for marketing managers.

Promote 141
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YouTube advertising: The ultimate guide

Search Engine Land

This success is likely because 59% of viewers find YouTube’s ads more relevant than those on TV or other streaming services. But you can also combat this by developing a stronger niche and filtering audience targeting to reduce costs. Best for: Calls to action, promoting additional content, and maintaining engagement.