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What is CRM and how does it support marketing?

Martech

Customer relationship management (CRM) is the technology brands use to nurture relationships with their customers. These solutions are designed to help sales and service agents communicate with customers more effectively. Customer segmentation. of the market share. Automated data entry.

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Local search in 2024: Key trends and tactics for marketers

Search Engine Land

For example, a searcher looking for hospitals may need to know doctors at that location, insurance options, specialties, and more. Alternative channels like TikTok , where Gen Z is spending a lot of time, are a threat to Google’s market share. Improving customer engagement needs to happen across channels.