Martech

NOVEMBER 15, 2023

To many non-marketing executives, marketing is perceived as more of a “nice to have” than a “must have” function. As a result, when it comes time to reduce expenses, marketing becomes the obvious place to start. Simplify what is communicated and focus on: The relationship between marketing, revenue growth and CLTV.

X-functional 107

X-functional Objectives and Key Results Technology Technology 107

Hubspot

OCTOBER 1, 2021

In recent years, the CRM (Customer Relationship Management system) has evolved far beyond being just a tool for contact management. As 2022 approaches and we move further into the new decade, some key CRM trends will shake up the industry as we know it. AI is becoming a key part of CRM systems.

CRM 95

CRM Objectives and Key Results X-functional Pipeline 95

Salesforce

DECEMBER 11, 2024

Importance of lead scoring in sales Key components of an effective lead scoring system How to score leads in 4 steps Examples of successful lead scoring Tools and software for lead scoring What is lead scoring? This is because the score is based on the totality of the data on the customer or prospect.

Prospecting 92

Prospecting Hospitality CRM Territory 92

Hubspot

APRIL 4, 2023

STAR stands for Situation, Task, Action, and Result. For instance, what was your main objective? Result: Lastly, describe the outcome of your actions. Be sure to focus on the positive results. Ultimately, we were able to [End Result], which led to [Positive Outcome]." What obstacles did you face?

Consult 83

Consult Objectives and Key Results X-functional Construction 83

PandaDoc

MARCH 7, 2023

The result is an improved customer experience overall. More accurate sales forecasting Breaking down your workflow into a map of processes helps your managers better identify what’s working and what’s failing. Respond to objections Once you’ve presented your best sales pitch, get ready to respond to client objections.

Process 52

Process Objectives and Key Results Pitch Sales 52