Martech

JUNE 28, 2022

Marketers play a large, proactive role in the buying-selling process to generate revenue across the entire buyer lifecycle – from generating a new customer, to contract renewal, to solution expansion and cross-sell/upsell. Sales has limited access to prospects and customers. We know the facts. Processing.Please wait.

B2B 108

B2B GTM Cross-sell High impact 108

SaaStr

OCTOBER 3, 2022

When you can answer these questions confidently, it is time to go to market. The market can be as big as we want, but our resources are not unlimited. Knowing GTM segmentation requires understanding the potential impact on the market and how much of that market can be captured. Sales Cycle.

GTM 86

GTM Strategize Government Inside sales 86

Highspot

DECEMBER 8, 2020

Enable these buyers by building urgency around your solution through thought leadership, whether from your company, analysts, or current customers. Stick to the facts and show value customer testimonies and other data-backed content. Buyers are looking for ROI data to support their selection. The expressive buyer.

Drivers/motivators 98

Drivers/motivators B2B Negotiate Closing 98

Sales Hacker

OCTOBER 7, 2021

Using her 20+ years of trench experience in B2B tech sales and support, Anita teaches sales professionals around the globe how to leverage key principles of human psychology to help buyers make a decision in the seller’s favor. What is one a-ha moment you’ve had in your sales career?

Sales 130

Sales Start-ups Up-sell Cross-sell 130