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4 areas of martech with ethical concerns

Martech

” Additionally, using data to target or nurture customers through a journey also has pitfalls for customer experience. They’ll take all the prospect data they can get and social media networks are goldmines for such information. These circumstances can occur in many different settings.

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Facebook, OkCupid, and the Ethics of Online Social Experiments

Hubspot

Facebook''s experiment was to figure out whether human emotion was contagious in online social networks. Facebook may have crossed the line, according to James Grimmelmann, Professor of Technology and the Law at the University of Maryland. We''re All Part of These Experiments. Don''t they alter our emotions in one way or another? "We