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B2B Sales Outsourcing Is Dicey. Here’s How to Do It Right

Sales Hacker

Reasons to outsource include: Lack of expertise and experience in some sales functions (e.g. Assigning sales functions to other departments (we’ve seen R&D doing sourcing). Increasing your total sales results. 4 Underrated Sales Functions That Can Be Outsourced (Functions You Don’t Normally Think of).

B2B 79
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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

Growth hacking is a practice that aims to acquire as many customers as possible while spending as little money as possible. Where campaigns to build brand awareness and generate top-of-funnel sales drive traditional marketing, data across the entire customer lifecycle drives growth hacking in marketing. What is growth hacking?

Growth 113
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How to Build Effective Sales Compensation Plans for Any Customer Facing Role

Sales Hacker

It needs to provide fair compensation to employees in customer-facing roles. It needs to incentivize specific behaviors and actions that suit the needs of both the company and the customer. This could be anywhere from a first SDR job focused on inbound, to a senior SDR calling on key accounts with 1-4 years of experience.

SQL 102
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How to Nail Your First 90 Days as a CX Director

ConversionXL

Your new boss read that customer experience (CX) improvements can deliver billions in additional revenue. Follow this 90-day plan to get the right things in place and start delivering results. From the CEO to the warehouse assistant, everyone understands the value of being customer-focused. Don’t panic just yet.