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Social Psychology for Marketers: 8 Lessons in Buyer Behavior

Hubspot

NOVEMBER 6, 2014

The study concluded that e xpected rewards reduce motivation on a task, but surprise rewards increase motivation on the same task. Expected rewards decrease intrinsic motivation, and urprise rewards maintain intrinsic motivation while also boosting mood. What This Means For Marketers. 8) Scarcity.

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What Is Ecommerce and How Is It Changing (Waves Hand) Everything?

Salesforce

NOVEMBER 17, 2023

Spurred by the influence of smartphones and the convenience of online shopping, mobile commerce sales make up almost 75% of ecommerce market share. To win your share of the market, it’s important to stay on top of the latest ecommerce trends and know what motivates customers to make purchases.

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B2C Minimum Viable Product Cross-sell Retail 59
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