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When Selling Cars, Know Your Customers or Lose Them

Salesforce

SEPTEMBER 12, 2022

Uninspiring customer experiences are not only a business risk for dealerships and original equipment manufacturers (OEMs) — they can actively push customers away. Salesforce surveyed 500 employees of original equipment manufacturers, captive finance companies, and retailers worldwide to gain insight into the automotive industry.

Original Equipment Manufacturer 52
Original Equipment Manufacturer Customers Manufacturing Sell 52
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What Is Enterprise OEM Software Licensing?

Sales Hacker

JANUARY 13, 2021

Enterprise original equipment manufacturer (OEM) software is when one software company (the licensor) licenses its software to another software company (the licensee). Purely technical requirements can drive the need for an OEM technology, but the business case is usually the key driver.

GTM 74
GTM Negotiate Profit margin Contract 74
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