Mastering High-Volume, Low-CAC Marketing: Strategies from Gorgias, Vercel, and Hypergrowth
SaaStr
FEBRUARY 7, 2024
For example, if someone in their TAM is hiring for a CX lead, this is a signal for Gorgias to help them figure out a CX motion since their product is a help desk for e-commerce. When they outbounded a prospect with an intent or predictive signal, the dollars per contract average were 3-4x higher than those with no signal.
Let's personalize your content