Solving the Marketing/Sales Attribution Problem Once and for All
Sales Hacker
APRIL 8, 2021
In B2C or e-commerce these problems exist, too. A sequence about the tradeshow happening in two weeks is only possible if marketing pays for a booth, so if a lead responds to it, marketing deserves credit. Was it the Facebook ad that helped us drive the sale? Or was it the blog, or the TV ad? What’s the impact of each?
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