HubSpot’s 2022 Sales Strategy & Trends Report: Data from 1000 Global Sales Pros
Hubspot
AUGUST 22, 2022
The top metrics salespeople track are average profit margin, sales productivity, YoY growth, revenue from new vs. existing customers, average revenue per user, and win rate. 66% say referrals from existing customers offer the best leads, followed by social media, tradeshows and events, telemarketing, and inbound marketing.
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