Dear SaaStr: I’ve Got 4 Sales Reps. Should My VP of Sales Have Their Own Quota?
SaaStr
MAY 17, 2025
Dear SaaStr: I’ve Got 4 Sales Reps. Should My VP of Sales Have Their Own Quota? Maybe. But not much beyond that. If you only have 4 AEs, then its reasonable for your Head of Sales to carry a small quotaat least temporarily. At this stage, theyre likely still acting as a player-coach, which is common in the earlier phases of scaling. But even then, their primary focus should be on hiring, onboarding, and enabling those AEs to succeed, not on closing deals themselves.
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