The Revenue Playbook: Rippling’s Top 3 Growth Tactics at Scale with Rippling CRO Matt Plank and Sam Blond
SaaStr
MARCH 2, 2025
How Rippling Built a Revenue Machine From Zero to Billions In a packed session at SaaStr Annual , Rippling CRO Matt Plank sat down with Sam Blond (former Brex CRO, now founder and also board director at Rippling) to break down exactly how Rippling scaled from zero to a $14B+ valuation and hundreds of millions in ARR. Contrary to the popular narrative that “outbound is dead” and “AI will replace sales,” Rippling has built a revenue juggernaut with a decidedly human-centric
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