Iannarino
SEPTEMBER 3, 2022
In the book The Challenger Sale , the relationship salesperson scored poorly. What most readers didn't realize was that the Challenger's second-highest score after "challenge" was "relationship." This should not surprise anyone in B2B sales. A relational sales approach was built on spending time with your clients and developing a high level of personal rapport.
SaaStr
SEPTEMBER 3, 2022
Dear SaaStr: What Are The Top Things to Know Before Starting a SaaS Startup? Top of my list: Picking a mediocre co-founder just doesn’t work. You can’t settle here. You have to find someone at least as good as you, ideally better. And importantly, at least as committed. A mediocre “coder” CTO because you can’t code … won’t really work out. A mediocre “business guy” that can’t really marketing and sales won’t really get you those key early customers.
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