Sun.Oct 10, 2021

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How sales and marketing can engage real buyers

Membrain

Marketing and sales could be so much more effective if they could find, engage, and facilitate not-yet buyers through their Pre-Sales, change management issues - the stuff that precludes them from identifying as buyers initially but who will be once they’re ready.

Sales 150
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B2B Lead Generation: The What, Why, and How

G2

Generating leads isn’t just a priority for small businesses and startups anymore. Corporations and larger businesses need to keep up with growth and profitability targets by bringing in new customers with the increasing competition from smaller rivals. A good lead generation engine can deliver outsized results and set the business to grow for several years.

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Advocating for Latinx Talent in the Workplace

Salesforce

Throughout my career, I have often been either the only or one of few — whether as a woman or Latina — especially on executive teams. At the same time, I’ve also had incredible sponsors and mentors who have supported my career. This is why I’m dedicated to using my voice and platform to create access, change the experience, and design systems for those who historically haven’t been in the room.