article thumbnail

The Expert Guide to Creating a Marketing Growth Strategy

ConversionXL

Running experiments allows you to test what you think you know about your customers, rather than investing time, resources, and budget into an idea that ends up not yielding results. SEO , SEM, paid advertising , content marketing, social media, email marketing, strategic partnerships with other brands, PR; Activation.

Growth 115
article thumbnail

Podcast Strategy: A Roadmap for Businesses

ConversionXL

Start with a business objective. As with any marketing effort, a podcasting program should start with a foundational alignment to marketing or business objectives. While it can generate more tangible results, other channels are usually more effective. For best results, start with a storyboard or outline. Image source ).

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

The Power of a Strategy-First Mindset in B2B Marketing

Heinz Marketing

By Carly Bauer , Marketing Coordinator at Heinz Marketing As marketing professionals, we are constantly bombarded with a myriad of tools, platforms, and channels promising to deliver exceptional results. Set Clear Objectives Define your goals – whether it’s lead generation, brand awareness, or thought leadership.

B2B 86
article thumbnail

Measuring CDP adoption: A comprehensive framework

Martech

To create coordinated experiences consistently, it must collaborate with all key platforms, including: Platforms that decide what is most relevant. This requires education and strategic partnerships. Define these guidelines before scoring to ensure you are objectively scoring individually or by committee.

article thumbnail

7 Steps to Building a Successful Channel Partner Program

ConversionXL

These are actual results a startup Ringadoc got from their partner program. Partnerships can be a big help. Chris Samila , Partnerships Manager at Optimizely shares: “We saw building and supporting a partner ecosystem as a massive opportunity. This creates a unique window of opportunity for strategic partnerships.

article thumbnail

7 Steps to Building a Successful Channel Partner Program

ConversionXL

These are actual results a startup Ringadoc got from their partner program. Partnerships can be a big help. Chris Samila , Partnerships Manager at Optimizely shares: “We saw building and supporting a partner ecosystem as a massive opportunity. This creates a unique window of opportunity for strategic partnerships.