10 of the Most Memorable Marketing Campaigns of 2012
Hubspot
DECEMBER 17, 2012
Proctor & Gamble: Thank You, Mom. On Mother's Day 2012, P&G launched a campaign called "Thank You, Mom." For a company whose products or services aren't directly related to sporting goods, P&G generated more coverage for this campaign than a lot of other companies like Nike whose products relate directly to the Olympics.
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