Hubspot

MARCH 11, 2016

1) William Procter & James Gamble (P&G). Talk about a co-founder relationship being personal: William Procter and James Gamble, co-founders of what would become one of the world's largest companies, were brothers-in-law. So in 1837, they took their father-in-law's advice and Procter & Gamble was born. Source: Forbes.

Gambling 52

Gambling Electrical Engineering Launch Electricity 52

Hubspot

AUGUST 16, 2017

Ever heard the marketing advice, "Sell the sizzle, not the steak"? It means sell the benefits, not the features -- which applies perfectly to slogans. BMW sells cars all over the world, but in North America, it was known for a long time by its slogan: "The Ultimate Driving Machine." It includes a key benefit.

Electricity 101

Electricity Campaign Launch Gambling 101

Hubspot

AUGUST 16, 2017

Ever heard the marketing advice, "Sell the sizzle, not the steak"? It means sell the benefits, not the features -- which applies perfectly to slogans. BMW sells cars all over the world, but in North America, it was known for a long time by its slogan: "The Ultimate Driving Machine." It includes a key benefit.

Electricity 78

Electricity Campaign Launch Gambling 78

Hubspot

SEPTEMBER 20, 2018

One of my friends briefly mentioned bitcoin while discussing how advancements in technology made it much more challenging to create timely policy. But what if I told you the biggest opportunity for businesses of any kind is actually related to the technology that underlies bitcoin — known as blockchain. The year was 2013.

Contract 101

Contract Electricity Healthcare Networking 101