article thumbnail

Ben & Jerry, theSkimm & Apple: The Inspiring Stories of 10 Famous Co-Founders

Hubspot

1) William Procter & James Gamble (P&G). Talk about a co-founder relationship being personal: William Procter and James Gamble, co-founders of what would become one of the world's largest companies, were brothers-in-law. So in 1837, they took their father-in-law's advice and Procter & Gamble was born. Source: Forbes.

article thumbnail

10 of the Most Memorable Marketing Campaigns of 2012

Hubspot

Proctor & Gamble: Thank You, Mom. When you're coming up with your next marketing campaign, think about ways you can expand its reach to more people. You might end up getting an opportunity to newsjack as well! The app has pictures and prices for everything the store sells and can quickly ring up items and collect payment.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

22 Companies With Really Catchy Slogans & Brand Taglines

Hubspot

Ever heard the marketing advice, "Sell the sizzle, not the steak"? It means sell the benefits, not the features -- which applies perfectly to slogans. BMW sells cars all over the world, but in North America, it was known for a long time by its slogan: "The Ultimate Driving Machine." It includes a key benefit.

article thumbnail

22 Companies With Really Catchy Slogans & Brand Taglines

Hubspot

Ever heard the marketing advice, "Sell the sizzle, not the steak"? It means sell the benefits, not the features -- which applies perfectly to slogans. BMW sells cars all over the world, but in North America, it was known for a long time by its slogan: "The Ultimate Driving Machine." It includes a key benefit.

article thumbnail

The Ultimate Guide to Advertising in 2018

Hubspot

From the printing press to pop-up ads, advertising has certainly changed with the times. Online pop-ups and search engines ads. Procter and Gamble pilot the concept of the content hub with BeingGirl.com. This number is up 300% from 2005. There’s no doubt about it. Newspapers and magazines. Outdoor ads and billboards.

Promote 53
article thumbnail

The Ultimate Guide to Blockchain

Hubspot

Let’s say the hoverboard you bought last year isn’t all it’s cracked up to be — you feel much safer with your feet solidly on the ground. You could use a third-party seller like eBay to sell it. Let’s say you have all your documents backed up on a single hard drive. It also confirms your hoverboard and the end buyer both exist.

Contract 101