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Ben & Jerry, theSkimm & Apple: The Inspiring Stories of 10 Famous Co-Founders

Hubspot

1) William Procter & James Gamble (P&G). Talk about a co-founder relationship being personal: William Procter and James Gamble, co-founders of what would become one of the world's largest companies, were brothers-in-law. So in 1837, they took their father-in-law's advice and Procter & Gamble was born. Source: Forbes.

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10 of the Most Memorable Marketing Campaigns of 2012

Hubspot

Proctor & Gamble: Thank You, Mom. On Mother's Day 2012, P&G launched a campaign called "Thank You, Mom." When you're coming up with your next marketing campaign, think about ways you can expand its reach to more people. In the summer of 2012, Samsung announced the launch of its newest phone, the GALAXY S III.

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22 Companies With Really Catchy Slogans & Brand Taglines

Hubspot

Ever heard the marketing advice, "Sell the sizzle, not the steak"? It means sell the benefits, not the features -- which applies perfectly to slogans. campaign, not everyone remembers that it was launched by the California Milk Processor Board (CMPB). It includes a key benefit. It differentiates the brand. Source: Farah Khan.

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22 Companies With Really Catchy Slogans & Brand Taglines

Hubspot

Ever heard the marketing advice, "Sell the sizzle, not the steak"? It means sell the benefits, not the features -- which applies perfectly to slogans. campaign, not everyone remembers that it was launched by the California Milk Processor Board (CMPB). It includes a key benefit. It differentiates the brand. Source: Farah Khan.

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The Ultimate Guide to Advertising in 2018

Hubspot

From the printing press to pop-up ads, advertising has certainly changed with the times. Online pop-ups and search engines ads. 1994 : The first email spam campaign launches. 2005 : YouTube and Facebook (for college students only) launch. 2005 : YouTube and Facebook (for college students only) launch.

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The Ultimate Guide to Blockchain

Hubspot

Let’s say the hoverboard you bought last year isn’t all it’s cracked up to be — you feel much safer with your feet solidly on the ground. You could use a third-party seller like eBay to sell it. Two years later, Ethereum launched their new platform, allowing users to expand blockchain’s functionality beyond cryptocurrencies.

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