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This day in search marketing history: January 7

Search Engine Land

in 2011, startup search engine Blekko launched a spam clock that estimated 155 million spam pages had been created since Jan. Read all about it in Blekko Launches Spam Clock To Keep Pressure On Google. Google My Business launches new performance reporting. StrategiQ launches Spark, an SEO deployment platform.

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Top 10 insights for SEO and PPC success in China

Search Engine Land

Finally, cultural awareness must also apply when making up marketing materials. gambling and pornography) and the types of advertisers, what they sell, and how they sell it. Analytics and your data Set up Baidu Analytics. Navigating sensitive subjects like politics, religion, etc.,

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Media Buying 101: What It Is and How It Works [+15 Platforms to Use]

Hubspot

There are three components to this automated buying structure: Demand-side platforms (DSP) where advertisers and ad agencies set up their campaigns, bid on ad inventory, and optimize their ads based on performance. Supply-side platforms (SSP) where publishers sell their ad inventory. Set up your campaign. Media Buying Tips.

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Most Consumers Changed Brands in 2020: Research Explains Why

Hubspot

While some brands saw an influx of new customers that they once lost to bigger competitors, other companies lost customers to because they simply couldn't keep up with a high demand. Particularly, companies that sell essential products have created campaigns, advertisements, and messaging reminding consumers of how important the items are.

Gambling 101
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Even More of SaaStr’s Most Respected Leaders Unveiled!

SaaStr

Curious how we came up with this list? Using magic (standard deviation) we came up with the best of the best of our sessions as voted by you, our SaaStr community. He then led product management for XDegrees and spent over five years rising up through the ranks at Symantec. Jennifer Tejada PagerDuty CEO.

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Ben & Jerry, theSkimm & Apple: The Inspiring Stories of 10 Famous Co-Founders

Hubspot

1) William Procter & James Gamble (P&G). Talk about a co-founder relationship being personal: William Procter and James Gamble, co-founders of what would become one of the world's largest companies, were brothers-in-law. So in 1837, they took their father-in-law's advice and Procter & Gamble was born. Source: Forbes.

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The 17 Best Advertisements of All Time

Hubspot

So it was a little difficult for me to come up with just one "best" advertisement of all time -- which is why there are 17 in this post instead. At the time, Reebok was selling more shoes than Nike ). Don’t want walk up four flights of stairs? Pepsi even released counter-ads shortly after the campaign launched.

Gambling 101