Martech

JUNE 8, 2022

The NFT cloud, currently in closed pilot, will let brands securely (and with no coding required) mint, manage and sell non-fungible tokens within the Salesforce Customer 360 platform. The post Salesforce launches pilot NFT cloud appeared first on MarTech. NFTs for Commerce. Other Commerce Cloud announcements.

Launch 108

Launch Commission Retail Campaign 108

Martech

DECEMBER 6, 2022

Bermuda Tourism Authority is testing 3D digital out-of-home (DOOH) technology to stand out in one of the busiest, brightest locations on the planet — Times Square — to launch their new campaign, “Lost Yet Found.”. The ad also closes with one of the best selling points for New Yorkers who are short on time. Image: OUTFRONT Media.

Launch 115

Launch Campaign Up-sell Technology 115

Highspot

OCTOBER 23, 2023

However, launching your product is not just another item on your to-do list; it’s a defining moment that can make or break your business. So, how do you ensure your product launch bears fruit? What is a Product Launch? A product launch is a company’s meticulous process to present its new or updated product to the market.

Launch 59

Launch Negotiate Product GTM 59

Hubspot

FEBRUARY 25, 2024

Candeeze is a small husband-and-wife D2C brand that sells freeze-dried candy online. They ran a unique launch strategy on TikTok, and their most-viewed video got: 32m+ views 3.5m+ likes 54.8k+ shares 15.7k+ comments It also gained them 280k followers in seven days. Those add layers to their story.

Launch 49

Launch Product Sell Follow-up 49

ConversionXL

FEBRUARY 27, 2019

For product launches, long-term success relies on cornerstones of marketing research and execution, like a strong value proposition and full-funnel campaign. Articles on product launches often lay out a start-to-finish strategy that applies tactics along a linear path to success. Lies, damned lies, and product launch statistics.

Launch 110

Launch Product Campaign Cold Call 110

Hubspot

APRIL 21, 2020

The other day, I signed up for a friend's solidcore Pilates class. But, while a mobile app as a revenue generator can be quite lucrative, the low barrier to entry makes a successful launch all the more challenging. And then once you've launched, your work has only just begun. How to Launch a Mobile App. Define Success.

Launch 96

Launch UX Networking Cross-sell 96

Cerebral Selling

MARCH 4, 2024

The results: 114% increase in sales 233% increase in cross-selling 300% increase in business referrals 71% increase in customer satisfaction 36% increase in productivity 77% decrease in turnover 90% decrease in absenteeism. What Got You Here, Won’t Get You There Most sales leaders end up in their roles because they were top-performing reps.

Cross-sell 130

Cross-sell Sales Referrals Launch 130

SaaStr

OCTOBER 8, 2020

We caught up with one of the SaaStr community’s favorite speakers, Dharmesh Shah CTO and co-founder of Hubspot on lessons learnings launching a second product. Hubspot launched Sales CRM as a Free product, which might have been a partial mistake. Outside of B2C, you probably need one. And minimize the costs of training.

Launch 98

Launch Product CRM Cross-sell 98

Partners in Excellence

APRIL 11, 2024

Preface : Jill Konrath is one of the most well respected author, speaker, teacher on all things selling. She’s written 4 masterpieces on selling. Yet, if I wanted to start my own company it was necessary to learn how to sell. I focused on getting up to speed as soon as humanly possible—and got really good at it. (I

Sell 106

Sell Manufacturing Up-sell Launch 106

Sales Hacker

MARCH 8, 2024

You may have heard about a free tool that GTMnow and GTMfund launched with Cabal two weeks ago, called Warm Intro Navigator. With an ELG strategy, you can lean on partners to facilitate warm intros between you and their customers, and you can use second-party data to learn more about who you’re selling to.

GTM 93

GTM Growth Cross-sell Referrals 93

SaaStr

FEBRUARY 6, 2024

Answers from the CEOs of Twilio, Veeva, Amplitude, HubSpot, Gainsight and More I wanted though to do a deep dive on just one piece — a few thoughts how to sell that second product. Too many sort of think it will sell itself with the same team, motions, etc. So they’ll really just sell what’s easiest.

Product 88

Product Sell Quota Launch 88

SaaStr

OCTOBER 20, 2023

It’s only been ten months since ChatGPT launched, and since then, we’ve seen a huge increase in AI applications being created and used globally. OpenAI’s Head of Sales, Aliisa Rosenthal, joined OpenAI a year and a half ago — before ChatGPT launched. After the launch of ChatGPT, they went from 30 leads a week to 10,000.

Growth 96

Growth Launch Territory Legal 96

Hubspot

MAY 11, 2018

Crowdfunding sites abound on the internet, and I’ve rounded up a few of the best. Since their launch in 2009, the company has helped 15 million people pledge $3.7 The former, their rewards program, is recommended for consumer-facing companies aiming to raise up to $50,000. That’s a big step. Best Crowdfunding Sites. Kickstarter.

Launch 87

Launch Product Price Legal 87

ClickFunnels

DECEMBER 14, 2021

Six of those ten reasons are related to the customer’s buying experience : The site wanted me to create an account (24%) Too long/complicated checkout process (18%) I didn’t trust the site… (17%) I couldn’t see/calculate the total order cost up-front (17%) Website had errors / crashed (12%) There weren’t enough payment methods (7%).

Launch 278

Launch Sales Price Start-ups 278

ClickFunnels

JANUARY 30, 2022

The post 4 Proven Marketing Strategies For Selling A Product appeared first on ClickFunnels. Here a sample cold email: Justin also advises giving the recipient a way to opt-out from the follow-up emails: Note that the cold email is just the start, once you send it you need to follow up… And then keep following up.

Product 222

Product Sell Promote Launch 222

ClickFunnels

OCTOBER 27, 2021

Our co-founders Russell Brunson and Todd Dickerson had each spent a decade selling online via sales funnels prior to launching ClickFunnels in 2014. Today, seven years since the launch, the company is generating over $100M in annual revenue and has 105,000+ active customers. Selling your product? Create Follow-Up Funnels.

Gaming 239

Gaming Commission X-functional Sales 239

SBI

MAY 14, 2021

Allego Launches Enhanced Conversation Intelligence Product, Adds Significant New Artificial Intelligence Technology. Launches & Rollouts: Enablement and Marketing teams can more easily course-correct during the post-launch period based on observations collected across recorded calls. Media Contact. Twitter.

Launch 35

Launch Conversion Product Objectives and Key Results 35

ClickFunnels

DECEMBER 27, 2022

This enables you to then sell your products and services to them via email. You can also sell your ebook. Not only do they have insanely high-profit margins but you can also set the price much higher than people typically pay for books provided that you sell it independently and not on a marketplace like Amazon. . #1

Objectives and Key Results 130

Objectives and Key Results Launch Profit margin Price 130

Iannarino

JULY 3, 2021

Do not target the companies that already buy what you sell or are highly likely to start doing so. The primary ingredient in phone spam is the fact that what you sell has no relevance for the person receiving the call. Make sure you tell them exactly what you sell and how you 100% guarantee that they need this product.

Cold Call 331

Cold Call Pitch Retail Meeting 331

Salesforce

OCTOBER 31, 2023

It’s a snap to make and it sells itself – a mega hit. If you sell a product without attracting the right buyers and demonstrating how it meets their needs, it may just sit on the shelf. You can launch a product without a go-to-market strategy, but buyers who really need your product might not see or appreciate its value.

Go To Market 119

Go To Market GTM Objectives and Key Results Price 119

SaaStr

SEPTEMBER 29, 2023

Lattice has launched four product suites in the last eight years, and the ideas that drove their growth apply to most companies today. For Lattice, you maybe onboarded the company, set them up with goals, and do 1-on-1s with a manager to go through a quarter and get feedback. Who is going to do the selling?

Product 94

Product GTM Cross-sell Commission 94

Martech

OCTOBER 3, 2023

We’re not selling products with digital ads, we’re selling a lot of insight and advice so that when that front-line agent calls or meets with them, they’re like ‘oh, you’re from Citizens.’” Citizens Bank teamed up with Derek Hough (of “Dancing with the Stars” fame) to create the #DitchYourWalletDuet challenge. million views. “We

Customers 115

Customers Cold Call Territory Launch 115

Search Engine Land

DECEMBER 28, 2023

Google stirred things up by shaking cushions and discreetly adjusting ad prices, and the entire industry faced a major shift with the sunset of Universal Analytics, forcing everyone to transition to Google Analytics 4. In another blow for Google, an Adalytics study accused it of mis-selling video ads to marketers for the last three years.

Retail 125

Retail X-functional Launch Non-Profits 125

SBI

SEPTEMBER 15, 2021

Mediafly Launches Unique Revenue Intelligence Solution to Drive Deal Confidence. Sales enablement leader launches Revenue360, becomes the first provider to combine content engagement & sales activity insights for a comprehensive view of pipeline health. CHICAGO – Sept 15, 2020. Gartner Inc.

Launch 30

Launch Healthcare Pipeline Technology 30

Search Engine Land

OCTOBER 9, 2023

The official complaints against Google’s anticompetitive conduct include: Acquiring competitors: Engaging in a pattern of acquisitions to obtain control over key digital advertising tools used by website publishers to sell advertising space. Three antitrust suits have been launched against Google since 2020.

Legal 121

Legal Engineering Price Launch 121

Martech

OCTOBER 3, 2023

We’re not selling products with digital ads, we’re selling a lot of insight and advice so that when that front-line agent calls or meets with them, they’re like ‘oh, you’re from Citizens.’” Citizens Bank teamed up with Derek Hough (of “Dancing with the Stars” fame) to create the #DitchYourWalletDuet challenge. million views. “We

Meeting 99

Meeting Customers Cold Call Territory 99

Search Engine Land

NOVEMBER 29, 2023

During her tenure, she led the launch of Performance Max and Demand Gen, the overhaul of Google Analytics, and the implementation of pixel-less measurement for YouTube advertising. Stepping up. We’re constantly launching improvements designed to make ads better for both advertisers and users.” “Our Antitrust trial comments.

Price 122

Price Engineering Launch User Experience 122

Highspot

FEBRUARY 29, 2024

Go to market launches are critical for most companies. By putting together an all-star go-to-market team, you can ensure that you are set up for success. Structure this team correctly and you’ll be able to feed your sales reps qualified leads both before and after the launch. At the same time, almost 95% of them tend to fail.

Go To Market 52

Go To Market GTM Objectives and Key Results Launch 52

Martech

MARCH 27, 2024

Leading CRM platforms like Salesforce, Dynamics, Zoho and HubSpot are introducing new AI features for autonomous chats, automatic campaign launches, product suggestions and sentiment analysis. Focus on the fields necessary to sell and service them. That’s great and exciting. But there’s one thing in the way: our data.

Territory 121

Territory CRM Manufacturing Pipeline 121

SaaStr

MARCH 12, 2024

Former member of the M&A team at Google, Brett Goldstein, now Founder at Micro and Co-Founder & CEO of Launch House Ventures, shares the nine things founders should know about getting acquired. Brett breaks this up into three sections. #1 3 Get Back in the Arena At Google, most founders left well before their vesting was up.

Negotiate 90

Negotiate Finance Launch Start-ups 90

Martech

OCTOBER 16, 2023

The design also must scale up for large orders. Don’t forget to cross-sell or upsell Have a cross-selling or upselling module in your transactional email to drive additional revenue. Triggered email I consider triggers to be one or two emails that launch automatically based on a customer’s action.

Cross-sell 133

Cross-sell Retail B2C Strategize 133

SaaStr

MAY 19, 2021

Pretty incredible for a product that just launched in 2014. This is a super-helpful breakdown for anyone selling to customers both smaller and larger. So those seem like good yardsticks to shoot for if you sell to SMBs of all shapes and sizes and are somewhat like Monday. It’s often the worst time to sell your company.

Legal 144

Legal Cross-sell Government Launch 144

Search Engine Land

DECEMBER 8, 2023

Third-party brands that you sell. Third-party brands that you do not sell but directly compete with the brands that you do. Drawbacks It can drive up CPC as it increases competition for the terms. By launching your own brand ads, you can protect your brand position and traffic. Your competitor’s business brand.

Objectives and Key Results 114

Objectives and Key Results Click Through Rate Launch Conversion 114

Sales Hacker

MARCH 1, 2024

Because they’ve already established their brand, audience, and distribution , launching a product to their supporters garners immediate sales. Of course, SaaS products can be a harder sell than Rihanna’s Fenty Beauty, but the same strategy applies: build value for your network before selling to them. valuation.

GTM 71

GTM Launch B2B Growth 71

SBI

NOVEMBER 19, 2020

Mediafly Launches Jumpstart Presentations, Elevates Sales Conversations in Remote Selling Environments. As remote selling environments increasingly replace in-person meetings, keeping buyers engaged is ever more challenging. “The One in three buyers admit to falling asleep during a PowerPoint presentation. About Mediafly.

Presentation 27

Presentation Launch Conversion Sell 27

Martech

MARCH 20, 2024

I know B2B sales and marketing are more complex, but “clarity sells,” according to Donald Miller, author of “Building a StoryBrand” and “Marketing Made Simple.” Someone from IT needs to be on the rebrand team so you can launch in a coordinated and consistent manner, with website and email domains in sync. 7.

Strategize 105

Strategize B2B Legal Launch 105

Highspot

JANUARY 4, 2024

Needs Evaluation Evaluate the selling skills and competencies your sales team currently has versus what they need to excel. Whether your chosen methodology is consultative, Challenger, Sandler, or something else, it’s all about finding a framework that resonates with your sales team and enhances their natural selling style.

Objection handling 52

Objection handling Pitch Sales Technique 52