Martech

NOVEMBER 16, 2022

G2, the software and services review site, has launched G2 Market Intelligence, an interactive dashboard giving software vendors increased visibility into the data G2 gathers about in-market software purchasers. The post G2 launches Market Intelligence dashboard appeared first on MarTech. million reviews. Get MarTech! In your inbox.

Launch 119

Launch GTM Territory Represent 119

Search Engine Land

NOVEMBER 28, 2023

Microsoft Advertising launched a new analytics dashboard to help publishers measure their advertising revenue more effectively. All publishers leveraging Microsoft Monetize to sell owned and operated inventory can use Monetize Insights to analyze their ad revenue performance. Why we care. Monetize Insights should save publishers time.

Launch 115

Launch Drivers/motivators Price Up-sell 115

Hubspot

FEBRUARY 25, 2024

Candeeze is a small husband-and-wife D2C brand that sells freeze-dried candy online. They ran a unique launch strategy on TikTok, and their most-viewed video got: 32m+ views 3.5m+ likes 54.8k+ shares 15.7k+ comments It also gained them 280k followers in seven days. Those add layers to their story.

Launch 50

Launch Product Sell Follow-up 50

Search Engine Land

JUNE 8, 2023

Amazon is reportedly planning to launch ads on its Prime Video streaming service. Why we care: Both Netflix and Disney launched ad tiers to their streaming services last year. Meanwhile, Disney expects up to 70% of subscribers to switch to its ad-supported tier. having made $9.5 having made $9.5 Why the change?

Launch 102

Launch E-commerce Sports Retail 102

SaaStr

FEBRUARY 6, 2024

Answers from the CEOs of Twilio, Veeva, Amplitude, HubSpot, Gainsight and More I wanted though to do a deep dive on just one piece — a few thoughts how to sell that second product. Too many sort of think it will sell itself with the same team, motions, etc. So they’ll really just sell what’s easiest.

Product 82

Product Sell Quota Launch 82

ClickFunnels

JANUARY 30, 2022

The post 4 Proven Marketing Strategies For Selling A Product appeared first on ClickFunnels. Here a sample cold email: Justin also advises giving the recipient a way to opt-out from the follow-up emails: Note that the cold email is just the start, once you send it you need to follow up… And then keep following up.

Product 222

Product Sell Promote Launch 222

Search Engine Land

JUNE 22, 2023

One crucial step is setting the site up for success in search engines. SEO during website development/redesign Prior to building or redesigning your website , ensure that your SEO fundamentals are set up. Let’s say you sell “jeans” but the marketing director prefers to call it “denim.” Below are critical steps to prioritize.

Launch 101

Launch Engineering Promote Strategize 101

Martech

JUNE 8, 2022

The NFT cloud, currently in closed pilot, will let brands securely (and with no coding required) mint, manage and sell non-fungible tokens within the Salesforce Customer 360 platform. The post Salesforce launches pilot NFT cloud appeared first on MarTech. NFTs for Commerce. Other Commerce Cloud announcements.

Launch 109

Launch Commission Retail Campaign 109

Martech

DECEMBER 6, 2022

Bermuda Tourism Authority is testing 3D digital out-of-home (DOOH) technology to stand out in one of the busiest, brightest locations on the planet — Times Square — to launch their new campaign, “Lost Yet Found.”. The ad also closes with one of the best selling points for New Yorkers who are short on time. Image: OUTFRONT Media.

Launch 115

Launch Campaign Up-sell Technology 115

ClickFunnels

JUNE 28, 2021

The post 9 Techniques To Effectively Sell A Product appeared first on ClickFunnels. You also need to know how to sell that product effectively. You can’t be effective at selling if you don’t know exactly who are you selling to. You can’t be effective at selling if you don’t know exactly who are you selling to.

Technique 148

Technique Product Sell Pitch 148

A Sales Guy

DECEMBER 7, 2020

We’ve just launched the Gap Selling Certification program and I couldn’t be any more excited. Now anyone with the Gap Selling acumen and charisma can build their own Gap Selling Training Business. As readers of this blog and of Gap Selling, you know how powerful the Gap Selling methodology is.

Sell 126

Sell Entertainment Launch Consult 126

Hubspot

APRIL 7, 2023

Because digital products are so ubiquitous, selling them can be profitable for your business. These advantages make selling digital products a good option for artists, educators, writers, freelancers, and more. How can your business sell digital products? Why sell digital products? Why sell digital products?

Product 78

Product Sell Education Launch 78

Highspot

OCTOBER 23, 2023

However, launching your product is not just another item on your to-do list; it’s a defining moment that can make or break your business. So, how do you ensure your product launch bears fruit? What is a Product Launch? A product launch is a company’s meticulous process to present its new or updated product to the market.

Launch 59

Launch Negotiate Product GTM 59

Cerebral Selling

MARCH 4, 2024

The results: 114% increase in sales 233% increase in cross-selling 300% increase in business referrals 71% increase in customer satisfaction 36% increase in productivity 77% decrease in turnover 90% decrease in absenteeism. What Got You Here, Won’t Get You There Most sales leaders end up in their roles because they were top-performing reps.

Cross-sell 130

Cross-sell Sales Referrals Launch 130

ConversionXL

FEBRUARY 27, 2019

For product launches, long-term success relies on cornerstones of marketing research and execution, like a strong value proposition and full-funnel campaign. Articles on product launches often lay out a start-to-finish strategy that applies tactics along a linear path to success. Lies, damned lies, and product launch statistics.

Launch 110

Launch Product Campaign Cold Call 110

Hubspot

AUGUST 3, 2023

Everyone’s talking about AI and ChatGPT, but despite the buzz, selling AI products presents challenges for salespeople. In this article, we’ll delve into the challenges and share expert tips for selling your AI products to an apprehensive buyer or within a competitive market.

Product 63

Product Sell Cross-sell Education 63

Hubspot

MAY 30, 2023

How Generative AI Can Help Teams Sell Faster Generative AI Tools for Sales Teams Generative AI in Sales Today First, let’s cover what generative AI is. Generative AI can help sales teams sell by gathering intelligence and creating outputs that save time and personalize prospect communications. Typing up notes to add to their CRM?

Sell 75

Sell CRM Sales Price 75

Hubspot

APRIL 21, 2020

The other day, I signed up for a friend's solidcore Pilates class. But, while a mobile app as a revenue generator can be quite lucrative, the low barrier to entry makes a successful launch all the more challenging. And then once you've launched, your work has only just begun. How to Launch a Mobile App. Define Success.

Launch 97

Launch UX Networking Cross-sell 97

Martech

APRIL 18, 2022

Upon launching the company, Johnson had two challenges to address. Said Johnson, “The other company was Blackcart, which had fundraised and launched during the pandemic. Blackcart launched in June 2020 and their TBYB technology integrates with top e-commerce platforms including Shopify, Magento, Salesforce, and WooCommerce.

E-commerce 109

E-commerce Retail Sell Launch 109

Sales Hacker

MARCH 8, 2024

You may have heard about a free tool that GTMnow and GTMfund launched with Cabal two weeks ago, called Warm Intro Navigator. With an ELG strategy, you can lean on partners to facilitate warm intros between you and their customers, and you can use second-party data to learn more about who you’re selling to.

GTM 95

GTM Growth Cross-sell Referrals 95

Partners in Excellence

AUGUST 24, 2022

Those were the years when we were introducing software solutions, not just selling naked hardware. Some had invested lots of money in developing/maintaining their own system, but would have welcomed the solutions we were selling. We adopted a principle, “Sell what you use, Use what you sell!”

Sell 52

Sell Manufacturing Up-sell Presentation 52

ClickFunnels

OCTOBER 27, 2021

Our co-founders Russell Brunson and Todd Dickerson had each spent a decade selling online via sales funnels prior to launching ClickFunnels in 2014. Today, seven years since the launch, the company is generating over $100M in annual revenue and has 105,000+ active customers. Selling your product? Create Follow-Up Funnels.

Gaming 239

Gaming Commission X-functional Sales 239

ClickFunnels

NOVEMBER 15, 2021

Want to get clarity on how to effectively sell online? That way, your leave magnet not only serves as an incentive for the potential customer to sign up to your email list but also gives them a free taste of the value that they can expect from your paid products. We recommend sending at least six follow-ups. Continue reading….

Lead generation 289

Lead generation Process Cross-sell Up-sell 289

Gong.io

DECEMBER 14, 2022

It’s time to talk about target account selling, or TAS. Target account selling is a highly personalized, targeted approach to sales that sees your sales reps focus only on the very best accounts. With that in mind, let’s examine what exactly target account selling is and how you can start executing it in your sales strategy today.

Sell 62

Sell Cold Call Contract GTM 62

Iannarino

JULY 3, 2021

Do not target the companies that already buy what you sell or are highly likely to start doing so. The primary ingredient in phone spam is the fact that what you sell has no relevance for the person receiving the call. Make sure you tell them exactly what you sell and how you 100% guarantee that they need this product.

Cold Call 325

Cold Call Pitch Retail Meeting 325

SaaStr

OCTOBER 8, 2020

We caught up with one of the SaaStr community’s favorite speakers, Dharmesh Shah CTO and co-founder of Hubspot on lessons learnings launching a second product. Hubspot launched Sales CRM as a Free product, which might have been a partial mistake. Outside of B2C, you probably need one. And minimize the costs of training.

Launch 94

Launch Product CRM Cross-sell 94

ClickFunnels

DECEMBER 14, 2022

After all, the company that sells the product usually provides the sales page for it – all you have to do is drive traffic to it. Signing up for membership communities. What words, phrases, and metaphors come up over and over again? It might seem like you don’t need copywriting for affiliate marketing. Newsletters.

Pitch 229

Pitch Up-sell Niche Sell 229

SaaStr

MAY 27, 2022

Up this week is are Patrick Campbell & Peter Zotto and they and Poya discuss why they decided to sell to Paddle for $200 Million and share some of the wisdom they have learned over the last 10+ years bootstrapping ProfitWell. And the one piece of advice they would give their younger self prior to launching ProfitWell.

Electricity 77

Electricity Sell Launch Trust 77

SaaStr

OCTOBER 20, 2023

It’s only been ten months since ChatGPT launched, and since then, we’ve seen a huge increase in AI applications being created and used globally. OpenAI’s Head of Sales, Aliisa Rosenthal, joined OpenAI a year and a half ago — before ChatGPT launched. After the launch of ChatGPT, they went from 30 leads a week to 10,000.

Growth 89

Growth Launch Territory Legal 89

SalesHandy

JULY 7, 2021

Selling software products might seem very lucrative, but it’s really challenging to generate leads and close them. . What SaaS sales is all about, and how do you go about selling your SaaS to qualified leads? For companies selling SaaS, the biggest advantage of SaaS is cost. Let’s dive deeper. What is SaaS?

Process 98

Process Product Sell Inside sales 98

SBI

NOVEMBER 19, 2020

Mediafly Launches Jumpstart Presentations, Elevates Sales Conversations in Remote Selling Environments. As remote selling environments increasingly replace in-person meetings, keeping buyers engaged is ever more challenging. “The One in three buyers admit to falling asleep during a PowerPoint presentation. About Mediafly.

Presentation 27

Presentation Launch Conversion Sell 27

Hubspot

APRIL 19, 2022

Let’s go over the best selling platforms on the market — including their features and benefits — so you can make the best decision for your business. Building an online store has never been easier now that Shopify exists — especially if you’re selling products from a Shopify subsidiary, like Oberlo, or a global drop shipper, like Alibaba.

Sell 68

Sell Up-sell Retail Price 68

Martech

MARCH 23, 2022

Because hubs like Decentraland are literally selling space in their virtual world to brands and users, this is much more like a land grab for first movers who want to plant their flag in the ground. With around 562,000 monthly active users, other brands that have launched on Decentraland include Samsung, Nike, Coca-Cola and Domino’s.

Sell 97

Sell Promote Gaming Campaign 97

Salesforce

OCTOBER 31, 2023

It’s a snap to make and it sells itself – a mega hit. If you sell a product without attracting the right buyers and demonstrating how it meets their needs, it may just sit on the shelf. You can launch a product without a go-to-market strategy, but buyers who really need your product might not see or appreciate its value.

Go To Market 119

Go To Market GTM Objectives and Key Results Price 119

SaaStr

SEPTEMBER 29, 2023

Lattice has launched four product suites in the last eight years, and the ideas that drove their growth apply to most companies today. For Lattice, you maybe onboarded the company, set them up with goals, and do 1-on-1s with a manager to go through a quarter and get feedback. Who is going to do the selling?

Product 87

Product GTM Cross-sell Commission 87

Martech

OCTOBER 3, 2023

We’re not selling products with digital ads, we’re selling a lot of insight and advice so that when that front-line agent calls or meets with them, they’re like ‘oh, you’re from Citizens.’” Citizens Bank teamed up with Derek Hough (of “Dancing with the Stars” fame) to create the #DitchYourWalletDuet challenge. million views. “We

Customers 119

Customers Cold Call Territory Launch 119

Search Engine Land

OCTOBER 9, 2023

The official complaints against Google’s anticompetitive conduct include: Acquiring competitors: Engaging in a pattern of acquisitions to obtain control over key digital advertising tools used by website publishers to sell advertising space. Three antitrust suits have been launched against Google since 2020.

Legal 127

Legal Engineering Price Launch 127