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Uncharted and Electric: Chargebee’s CRO on How to Sell to the CFO

SaaStr

Up this week is Adam Tesan, Chargebee’s CRO, on one of the top topics in SaaS today: How to Sell to the CFO. Much more here: The post Uncharted and Electric: Chargebee’s CRO on How to Sell to the CFO appeared first on SaaStr.

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Uncharted and Electric: ProfitWell’s Founders Share Their Non?Obvious Lessons in Bootstrapping And Why They Decided to Sell to Paddle for $200M

SaaStr

Up this week is are Patrick Campbell & Peter Zotto and they and Poya discuss why they decided to sell to Paddle for $200 Million and share some of the wisdom they have learned over the last 10+ years bootstrapping ProfitWell. SaaStr’s Poya Osgouei has a great Uncharted podcast that does a deeper dive with many SaaS execs.

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Utility Customers Are Generating Their Own Power — Embrace the New Opportunities

Salesforce

As more consumers start generating and storing their own electricity, they are creating a new energy economy with benefits and opportunities for electric utilities. Then they can sell the excess energy they produce back to the utility. In the utility space, an “energy prosumer” is a customer who generates their own power.

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How Can You Get More Value From AI? This Company Has Some Ideas

Salesforce

Breaking down silos Schneider Electric , a global energy management and industrial automation company, has formalized an AI program under a new Chief AI Officer and scaled it to every corner of the company. Let’s look at one model company you can learn from. Its vision, “data and AI first,” is already paying dividends.

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Milton Hwang: Spotlight on the expert

Martech

We spoke about his circuitous path to marketing through electrical engineering and the early days of ecommerce at GE Healthcare, where he worked for many years, reporting to both the CMO and CIO. I get some of those same feelings about being exposed, with everybody showing up at a public talk. I was in high school debate and forensics.

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Martech’s moment of truth: Why product excellence beats slick sales pitches

Martech

The spark before the flame: Building martech with a heart It all begins with a spark — a yearning to help businesses not merely sell but connect. It’s not about selling technology, it’s about helping businesses to build meaningful connections, one click, one story and one emotional spark at a time. Go beyond demographics.

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From Print to Digital: The History of Content Marketing

Lead Fuze

His yearly Poor Richard’s Almanack, sold up to 10,000 copies per year and included seasonal weather forecasts, household hints, and poems. The Locomotive’s main goal was not just to sell insurance policies, but rather to help steam users operate their equipment safely. Could you please give more details?