Sales Hacker
SEPTEMBER 26, 2023
He has a background in electrical engineering and volunteers as a member of national ski patrol. The post GTM 61: Two M&A Exits in One Calendar Year by Harnessing the Power of Deep Relationships with Dan Reich appeared first on GTMnow. He also invests through his family office, Reich Capital.
ConversionXL
JUNE 25, 2021
This plan is your go-to-market (GtM) strategy , which should be informed by: Market conditions and competitive positioning Ideal customers and target audience Product offer and pricing Lead generation and customer acquisition process. To ensure the messaging resonates, put yourself in the customer’s shoes.
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Martech
FEBRUARY 13, 2023
Product-led growth (PLG) is all the rage as a go-to-market (GTM) strategy for B2B software companies looking to increase adoption and grow revenue. ” The Age of Connected Work B2B market dynamics are also a driving factor: B2B buyer expectations have changed. So, why PLG now?
Sales Hacker
DECEMBER 8, 2020
Having founded his first company at age 15, Luke Rogers, now VP: sales at Instabase, is determined to turn the world of technology upside down in more ways than one, a passionate believer that experiences is the least important quality when building an elite go-to-market team. The world of tech sales must become a more diverse place.
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