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In hindsight, the biggest lesson was to go after a bigger market to increase your chances of success rather than getting stuck in a niche market. As early as 2013-14, Freshworks closed Burger King, 3M, Schneider Electric, Pearson, and Sony, and they all came inbound. Cast your net wide. Burger King was 300 seats.

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Apply Yourself: 28 Marketing Awards Worth Going For

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Naturally, we love the fact that there’s not only a Content Marketing Institute, but that the same organization also has its own Content Marketing Awards. Effie,” in this context, is short for “effectiveness,” especially within marketing. Gas and electricity might seem tricky to be creative about, on the surface.

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