Salesforce

MARCH 28, 2022

Here are a few examples of well known brand messages: Examples of brand messages from General Electric, Nike, Walmart and others. Elevator pitch. These pillars inform the focus points of your marketing content. Reference it frequently to make sure your go-to-market messages and content remain consistent.

Electricity 98

Electricity Angle Pitch Campaign 98

ConversionXL

JUNE 2, 2020

Tesla has all the long-range electric cars now, but every single car maker will get there soon enough. Often, they go for the obvious—stuff like “easy-to-use” email marketing. But if you go to market with this message, you’ll go nowhere. The differentiation has to come from places other than features.

A/B testing 162

A/B testing X-functional Price Gaming 162

SaaStr

OCTOBER 22, 2020

I studied electrical engineering. And I was always on the product side, product management, product marketing. But I think the ultimate test of that, you want to launch when you know you have repeatability in your go-to-market. I started in Silicon Valley a long time ago. Ryan Carlson: I think that can work.

Pipeline 66

Pipeline Cross-sell Launch Start-ups 66