Remove Angle Remove Electricity Remove Go To Market Remove Pitch
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How To Create Brand Messaging That Resonates

Salesforce

Here are a few examples of well known brand messages: Examples of brand messages from General Electric, Nike, Walmart and others. Are you going for a more playful, fun brand? Your mission statement takes a more visionary angle. Are you going for more of a fun, playful brand? Elevator pitch. Tone of voice.

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SaaStr Podcast #388 with Okta CMO Ryan Carlson

SaaStr

I studied electrical engineering. And I was always on the product side, product management, product marketing. Ryan Carlson: And so for tech startups, when they’re small, the product story and the company story are one and the same, but as they get bigger, the company story starts to take on a different angle.