article thumbnail

How To Create Brand Messaging That Resonates

Salesforce

Here are a few examples of well known brand messages: Examples of brand messages from General Electric, Nike, Walmart and others. Your mission statement takes a more visionary angle. Elevator pitch. Let’s focus on taglines, since they encompass the overall company vision. Are you going for a more playful, fun brand?

article thumbnail

Episode 35: Why Education and Training Are Key to Growing Manufacturing in the US

Spiro Technologies

As a result, I’m an electrical engineer by degree. We should pitch it to someone in Hollywood. Mike Nager: Yes, there could be a whole bunch of different angles. Maybe, Mike, before we kind of get into Industry 4.0 Mike Nager: Yes, I went to school for an engineering degree. It’s really not like that at all. Adam Honig: Exactly.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Make it. Move it. Sell it. — Episode #7

Spiro Technologies

I have a very solid story here, it was really nice, it kind of came full circle about a year ago when we were pitching HASBRO for some business. And so it’s really interesting to see all the different angles that people take to try to keep costs low. Adam Honig: Yeah, so to your start, how did you get involved in all of this? .

Sell 89
article thumbnail

SaaS in Africa: 10 Things We Learned From Scaling to 1M Users (Video + Transcript)

SaaStr

With electricity, a lot of African nations never had legacy electrical grids. The first thing we did was really pulled the unemployment angle quite aggressively. More than half of Kenya’s GDP is now transacted through a mobile, through arguably the most successful mobile banking and payment system called M-Pesa.

article thumbnail

SaaStr Podcast #388 with Okta CMO Ryan Carlson

SaaStr

I studied electrical engineering. Ryan Carlson: And so for tech startups, when they’re small, the product story and the company story are one and the same, but as they get bigger, the company story starts to take on a different angle. I started in Silicon Valley a long time ago. It takes on more significance.

article thumbnail

PODCAST 145: Lessons Learned From Winning by Design with Jacco van der Kooij

Sales Hacker

He holds a BSc in electrical engineering and an executive MBA from the University of Leicester. So, it’s something to think about, because sometimes, you’re sitting there pitching a senior person about how much time their employees can save doing something, and that person doesn’t really care that much.