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How To Create Brand Messaging That Resonates

Salesforce

Here are a few examples of well known brand messages: Examples of brand messages from General Electric, Nike, Walmart and others. Your mission statement takes a more visionary angle. Is your audience made up of c-level execs and requires a more serious tone? Elevator pitch. What do you hope to accomplish? Tone of voice.

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Make it. Move it. Sell it. — Episode #7

Spiro Technologies

On this podcast, I talk with company leaders about how they’re modernizing the business of making, moving, and selling products. Jordan Nollman: We just finished up a breathing coach for CVS, and the local client in Boston as well. And there’s only so much that you can do until the price has to go up. Transcript.

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SaaS in Africa: 10 Things We Learned From Scaling to 1M Users (Video + Transcript)

SaaStr

With electricity, a lot of African nations never had legacy electrical grids. Now, unfortunately there are a lot of constraints in Africa, major constraints when you’re talking about setting up and scaling a startup. Sure enough, we built that version, went back to the townships, and people started signing up.

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Episode 35: Why Education and Training Are Key to Growing Manufacturing in the US

Spiro Technologies

On this podcast, I talk with company leaders about how they’re modernizing the business of making, moving, and selling products, and having fun along the way. As a result, I’m an electrical engineer by degree. We should pitch it to someone in Hollywood. Mike Nager: Yes, there could be a whole bunch of different angles.

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SaaStr Podcast #388 with Okta CMO Ryan Carlson

SaaStr

I studied electrical engineering. Ryan Carlson: And so for tech startups, when they’re small, the product story and the company story are one and the same, but as they get bigger, the company story starts to take on a different angle. First, I’m trying to sell the candidate. It takes on more significance.

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PODCAST 145: Lessons Learned From Winning by Design with Jacco van der Kooij

Sales Hacker

Best practices for asynchronous selling [15:38]. Guided selling with Revenue Grid allows you to guide reps step by step through every deal, reducing guesswork and increasing consistency, so your teams have the best odds with every opportunity in the pipeline. I’m not here to sell you anything, but I am here to share good ideas.