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This day in search marketing history: February 25

Search Engine Land

Chinese Scientists Say It’s Like Going Blind, Life Without Electricity 2010: 84% of Chinese scientists surveyed said that losing Google would “somewhat or significantly” hamper their research; 78% said that international collaborations would be impacted in the same way.

Negotiate 129
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How market types shape marketing and SEO success

Search Engine Land

Perfect competition In a perfect competition market, the market is big, there are many buyers and sellers, and the products are similar. Companies don’t have much control over the price (the company’s market share does not impact the price), and the barrier to entry to this market is very low or zero.

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The Ultimate Guide to Advertising in 2018

Hubspot

1893 : Retailer Sears, Roebuck, & Co. Consider Westinghouse Electric's "We Can Do It" ad …). Absolut’s campaign helped grow the company from a tiny slice of the vodka market share (2.5%) to over half the U.S. imported market share. 1880 : Postcards become one of the hottest new ways to reach customers.

Promote 53
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Differentiation Strategy (and the Sea of Sameness)

ConversionXL

Tesla has all the long-range electric cars now, but every single car maker will get there soon enough. That means that being just a little bit different is not good enough (at least not when you’re trying to increase awareness and gain market share). To do safe and boring marketing, post safe and boring stuff.