Martech
JANUARY 10, 2024
We spoke about his circuitous path to marketing through electrical engineering and the early days of ecommerce at GE Healthcare, where he worked for many years, reporting to both the CMO and CIO. I’m a non-traditional marketer in that I actually started in electrical engineering. He’s also spoken at The MarTech Conference.
Spiro Technologies
DECEMBER 30, 2022
On this podcast, I usually talk with company leaders about how they’re modernizing the business of making, moving, and selling products, and of course, having fun along the way. It’s that these companies need that help, and they’re not getting that kind of help from any other sales-supporting software.
Martech
DECEMBER 1, 2023
Boosting sales team productivity Focus on two things: people and processes. You don’t buy an electric screwdriver to drive nails, do you? Then, let your sales executives (SEs) focus on actually selling rather than doing manual tasks like filling up CRM or following up with the clients. 30% shorter sales cycle.
Expert insights. Personalized for you.
96 
Let's personalize your content