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Cialdini’s 7th Persuasion Principle: Using Unity in Online Marketing

ConversionXL

If you’ve worked in marketing, sales, conversion optimization – any role that has to do with strategic communications/persuasion – you’re likely familiar with the work of Dr. Robert Cialdini. All in all, the group homogeneity allows deeper trust among members. Social Proof. Convey Exclusivity. Not bad, Ben.

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Episode 21: Using Artificial Intelligence and Being Innovative in Marketing with Elgin Fastener Group

Spiro Technologies

I was in the factory of one of our customers that makes electrical conduit and they start with those big spools and get it down to the right width and encase it in plastic and do whatever with it. We put that out from a content standpoint to build trust and create awareness. Adam Honig: Oh, yeah. So, it sounds familiar.

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Episode 21: Using Artificial Intelligence and Building Strong Customer Relationships with Elgin Fastener Group

Spiro Technologies

I was in the factory of one of our customers that makes electrical conduit and they start with those big spools and get it down to the right width and encase it in plastic and do whatever with it. We put that out from a content standpoint to build trust and create awareness. Adam Honig: Oh, yeah. So, it sounds familiar.