Spiro Technologies

APRIL 12, 2023

I was in the factory of one of our customers that makes electrical conduit and they start with those big spools and get it down to the right width and encase it in plastic and do whatever with it. The challenge is to think more strategically and not transactionally. Adam Honig: Oh, yeah. So, it sounds familiar. Joe Shoemaker: Exactly.

E-commerce 52

E-commerce Manufacturing Education Cross-sell 52

Spiro Technologies

APRIL 12, 2023

I was in the factory of one of our customers that makes electrical conduit and they start with those big spools and get it down to the right width and encase it in plastic and do whatever with it. The challenge is to think more strategically and not transactionally. Adam Honig: Oh, yeah. So, it sounds familiar. Joe Shoemaker: Exactly.

E-commerce 52

E-commerce Manufacturing Customers Education 52

ConversionXL

SEPTEMBER 7, 2016

If you’ve worked in marketing, sales, conversion optimization – any role that has to do with strategic communications/persuasion – you’re likely familiar with the work of Dr. Robert Cialdini. I’d be lying if I said I don’t have a soft-spot for people from Wisconsin (or that graduated from UW).

Technique 79

Technique Electricity Strategize Contract 79