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What Do Reductionism And Machine Design Have To Do With Selling And Buying?

Partners in Excellence

We break these down even further, inside sales, field sales, channels, sales operations, marketing programs, demand generation, marketing communications…… Our customers do the same thing, engineering, design, manufacturing, quality, procurement, finance. Each unit has goals, objectives, priorities, metrics.

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The Art of Action by Stephen Bungay

The Lost Book of Sales

More initiatives are launched, increasing the level of activity. Clausewitz (Carl von Clausewitz, a Prussian general) believed that friction was as inherent to war as it is to mechanical engineering and could therefore never be eliminated but only mitigated. The psychological effect is increased confusion.