Search Engine Land

MAY 13, 2024

The most effective B2B content distribution channels, according to a study by Content Marketing Institute , are: Email (87%) LinkedIn (81%) X (80%) Facebook (80%) YouTube (62%) The study also found that the top goals for B2B content marketing are brand awareness (86%), lead generation (85%) and engagement (81%). See terms.

B2B 117

B2B X-functional Pitch Click Through Rate 117

Heinz Marketing

MAY 16, 2022

Matt : So what if you could make it so that your best source of referrals was, in fact, from people that had never bought from you? But some of those people that don’t buy can still be champions and advocates and referrals for you and that very much fits into the calculation of earned growth. It’s a funnel, not a cylinder.

Pipeline 93

Pipeline Referrals X-functional Cross-sell 93

SaaStr

DECEMBER 17, 2019

If engineers are doing days or weeks or even sometimes months of work to install something, it’s incredibly unlikely that they’re going to quickly rip it out and change it. From referrals from one developer to another. So we’re trying to identify the lowest level engineer, build a fantastic experience for them.

Finance 57

Finance X-functional Non-Profits Launch 57

Sales Hacker

MARCH 2, 2020

Based on an exhaustive study of thousands of sales reps across multiple industries and geographies, The Challenger Sale argues that classic relationship building is a losing approach, especially when it comes to selling complex, large-scale business-to-business solutions. Matthew Dixon and Brent Adamson. The Little Red Book of Selling.

Sales 141

Sales Technique Objectives and Key Results Non-Profits 141

SaaStr

JULY 8, 2020

Obviously, our first priority was working with our portfolio companies, but if you’ve got your investing engine on and you’re rearing to go, it didn’t feel like in February or March or April or May was really the time to deploy. There’s many types of pressure. Jason Lemkin: Oh, I thought it was based in Denver.

Pitch 62

Pitch Start-ups Up-sell Technology 62