ConversionXL

JANUARY 2, 2020

Because with out-of-the-box tools, you’re limited by their functionality, data transformations, models, and heuristics. In the days before Google BigQuery machine learning, training a model was a complex data engineering task, especially if you wanted to retrain your model on a daily basis. Why create a custom attribution tool?

SQL 91

SQL Territory X-functional UX 91

ConversionXL

AUGUST 4, 2020

Access to a team with skills that include scientific experimentation, UX, copywriting , consumer psychology , statistics , data analysis, coding, research methodologies, change management, and design. During this stage, you want to meet the people doing the main activities in each function, not the managers. . Tech/Engineering team.

A/B testing 117

A/B testing Objectives and Key Results Education SQL 117

ConversionXL

JANUARY 24, 2017

As Ronny Kohavi , Distinguished Engineer, General Manager, Analysis and Experimentation at Microsoft, put it: Ronny Kohavi: “Experimentation is getting more recognized as essential to guide product development, when it is applicable (not always, as you can see in Section 6 in this paper ). And that expands the skills that optimisers need.

Conversion 87

Conversion UX A/B testing SQL 87

ConversionXL

FEBRUARY 3, 2022

These can include UX issues or concerns that aren’t addressed in copy.” [via Analytical capability: Possessing Excel or SQL skills to extract data and gather insights on experiments to make better decisions. Some of the best gains come from understanding friction that prevents people from experiencing value. via Observer ].

Growth 113

Growth Referrals Minimum Viable Product Drivers/motivators 113

Heinz Marketing

NOVEMBER 16, 2021

You might look at the platforms below and be thinking “there’s some missing” or “why isn’t X included?”, Features/functionality: Enable data agility and extract more value from your data with Domo’s flexible, scalable architecture. ”, because I had the same thought. Google Data Studio.

B2B 116

B2B X-functional SQL UX 116