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IAB Podcast Upfront highlights rebounding audiences and increased innovation

Martech

podcast revenue is expected to grow 12% to reach $2 billion — up from 5% growth last year — according to a new IAB/PwC study. The growth is fueled by engaging content and the ability to measure its impact. Podcast Advertising Revenue Study: 2023 Revenue & 2024-2026 Growth Projects.” Media has a trust problem.

Sports 85
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How Jagran New Media doubled video ad revenue with a managed AdOps service

Martech

“The video player was fully controlled by the ad networks and implemented on our sites as a 1×1 tag,” explained Dinesh Joshi, AVP & Head of Ad Monetization & Strategic Partnership at Jagran. “We Jagran runs and manages premium sites for news and current events, entertainment and education. A lack of transparency.

Service 100
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How to Create a Marketing Playbook for Consistent Campaigns

ConversionXL

Stacked Marketer turned a free newsletter into a six-figure revenue generator by staying actionable, convenient, and entertaining. Being consistent earns trust and cements brand status—qualities that add 10–20% to your overall growth, according to LucidPress research. Consistency is equally critical for startups.

Campaign 149
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6 marketing attribution and predictive analytics platforms your organization should consider

Martech

The company primarily targets CMOs, growth and demand generation executives and marketing operations executives within B2B companies. Founded in 1923, New York-based Nielsen Holdings is a global measurement and data analytic company that provides a complete and trusted view available of consumers and markets worldwide.