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What is Relationship Marketing: Exploring Effective Tactics

Lead Fuze

Creating an emotional connection with customers that leads to brand loyalty and encourages repeat business is at the core of relationship marketing. Rather than just selling products, aim to craft experiences that make customers yearn for more. It’s about forging lasting connections, not just selling products or services.

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How Do I Build a Prospecting Plan That Will Work?

The Sales Hunter

Before you start entertaining either of these things, take some time to answer and work through these 8 questions. (If Does my prospecting process result in the customer having false expectations about what I sell, and thus force me to spend time later in the selling process reshaping them? That will make the biggest difference.

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Sales Pipeline Radio, Episode 303: Q & A with Jim Doyle @tvjimdoyle

Heinz Marketing

Principle Trainer at Servant Selling LLC. Join us as we discuss some of the excellent themes in Jim’s book, Selling with a Servant Heart. One of my mentors introduced me to the concept of “Servant Leadership” decades ago and I had to hear about how it relates to selling. Senior Advisor at JDA.media.

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What Is the Buyer Journey — and Why Should You Care About It?

Salesforce

Buyer journeys often wind up taking very non-linear paths. As noted above, the buyer journey can be summed up in three stages. Everything they’ve explored up to now, including price, value, features, benefits, customer reviews, and brand reputation, will be considered and factored into their final decision.

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