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Virtual events: The ultimate marketers’ guide

Martech

These activities include audience polling, chat, Q&A, along with elements intended to entertain the audience like group yoga, bartending, DJ/music events, and virtual swag and meals delivered to the attendee’s location. Are you producing a tradeshow with lots of sponsors, and therefore attendee/sponsor interaction is the goal?

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Content Marketing Strategy: A Comprehensive Guide for Modern Marketers

Hubspot

The same concept applies with list purchasing, tradeshow marketing -- anything where you don't own the property from which leads are generated. Now let's contrast that experience against, say, blogging. Working alongside other marketers and content producers to help distribute content that educates and entertains our audience.