Finance, Go To Market, GTM and Strategic planning

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Strategic planning

10 Things in Marketing that Change as You Scale: Lessons from Dropbox, Klaviyo, Lightspeed Commerce with Kady Srinivasan, CMO of Lightspeed Commerce

SaaStr

FEBRUARY 1, 2024

Enterprise has a budget owner, influencer, decisionmaker, and finance person to sign off. You have multiple personas, and all of a sudden, you’re confronted with figuring out what the marketing strategy needs to look like for this kind of Enterprise audience. Marketing strategies must adapt to handle this complexity.

GTM

GTM Growth Education Strategic planning

How to use decision intelligence to tackle complex business challenges

Martech

APRIL 19, 2023

Applications of decision intelligence DI applies to various decision-making problems, such as resource allocation, risk management, strategic planning, and, yes, marketing. I’ve used it in developing systems and platforms for complex energy, finance, policy, and marketing decisions.

Strategize

Strategize GTM Healthcare Strategic planning

Technology Sales Today

10 Things in Marketing that Change as You Scale: Lessons from Dropbox, Klaviyo, Lightspeed Commerce with Kady Srinivasan, CMO of Lightspeed Commerce

How to use decision intelligence to tackle complex business challenges

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