Sales Hacker

DECEMBER 12, 2023

50:00) One thing that is working for Daniel in go-to-market right now. The GTM Podcast Don’t miss The GTM Podcast dropping every Tuesday discussing true stories and experiences including trials and tribulations in the Go-To-Market world. 18:39) The two biggest mistakes that brands make. (22:22)

GTM 79

GTM Finance Growth Networking 79

Sales Hacker

AUGUST 29, 2023

Meka earned a Bachelor of Arts degree cum laude in Economics and Finance from Princeton and his MBA from Harvard Business School P.S. We’re officially running a GTMfund giveaway program! Share your favourite media piece (GTM podcast or GTM newsletter) on LinkedIn and Twitter, tag us, and you’ll be entered to win a pair of GTMfund Airpod Pros!

GTM 73

GTM Finance Education Start-ups 73

Highspot

MARCH 12, 2024

To maximize the impact of revenue enablement, you must focus on three elements: the enablement’s position in your go-to-market (GTM) engine, its strategic role, and how you measure its impact. If the enablement function is not empowered to actively shape the GTM function, you’re on the path to two major pitfalls.

Strategize 115

Strategize GTM Cross-sell Finance 115

Martech

MAY 2, 2024

What’s on the minds of business buyers, by role Traditionally, marketers have relied on job titles as a clue to the identity of a possible member. Titles like finance VP, IT manager, CEO, engineer, plant manager and purchasing agent come to mind. Purchasing agents Save money.

B2B 110

B2B Drivers/motivators CRM GTM 110

Martech

JUNE 28, 2022

And it should be emphasized that B2B teams and marketers have begun their transformation as marketing works across their entire company to play a more proactive role in all revenue and customer generation aspects. Drive the shift from push to pull marketing. It doesn’t have to be over complicated.

B2B 105

B2B GTM Cross-sell High impact 105

Martech

APRIL 19, 2023

Applications of decision intelligence DI applies to various decision-making problems, such as resource allocation, risk management, strategic planning, and, yes, marketing. I’ve used it in developing systems and platforms for complex energy, finance, policy, and marketing decisions.

Strategize 117

Strategize GTM Healthcare Strategic planning 117

SaaStr

JULY 20, 2022

Mistake #1: Premature GTM acceleration. Accelerating on a go to market expansion too rapidly can cripple a business’s momentum. How can founders and executive leaders avoid falling victim to the pitfalls of premature go-to-market acceleration? Hire according to empirical indicators, not the financing plan.

GTM 79

GTM Cross-sell Finance Growth 79

SaaStr

NOVEMBER 1, 2023

Learn six GTM models Divvy used on their incredible journey from 0 to a $2.5B So, before you start thinking about these GTM models, you have to think about the attributes of your team. And remember, the GTM models that work for Divvy only worked because the team was great. It stands for the top three and bottom three.

Go To Market 85

Go To Market GTM Quota Up-sell 85

SaaStr

JANUARY 6, 2023

“Go-to-market innovation today is significantly undervalued.” However, you should spend a similar amount of time on how you can innovate in your go-to-market team. Of course, product innovation is very important, but we often forget how important going to market innovation is.

Legal 52

Legal Prospecting Customers Contract 52

SaaStr

MARCH 31, 2022

Director of GTM Ops, Sapphire Ventures. Rico Mallozzi: So marketplaces are fundamentally changing, go to market motions for a lot of enterprise technology companies. And with that being said, today we’re going to discuss how you assess that, how you become successful on these. Rico Mallozzi, Sr.

Cross-sell 81

Cross-sell Finance Strategize Technology 81

Sales Hacker

FEBRUARY 23, 2024

Hello and welcome to The GTM Newsletter – read by over 50,000 revenue professionals weekly to scale their companies and careers. 4 They leveraged this one simple GTM strategy: “The Cadence” Vichich credits a go-to-market strategy dubbed “ The Cadence ” for accelerating Wisely’s brand and growth.

GTM 89

GTM Sell Finance Launch 89

Sales Hacker

SEPTEMBER 11, 2020

This funding generally gives the company a couple of years to further develop its products, team, and begin to tackle its GTM (go-to-market) strategy. – Marcus Lo, Head of Finance, Crunchbase. – Marcus Lo, Head of Finance and Operations, Crunchbase. Go Find Your Unicorn.

Sell 77

Sell Minimum Viable Product Objectives and Key Results Cross-sell 77

Lead Fuze

JANUARY 1, 2022

A critical parameter that will affect the pricing and go-to-market strategy is whether or not a company chooses to include embedded OEM software as default for all customers, or make it an optional option. When you are new to the federal government market, it is a challenge to gain relationships with agencies and departments.

Negotiate 52

Negotiate Profit margin Contract GTM 52

Sales Hacker

FEBRUARY 2, 2024

Those three little letters that can stir up so much debate in the marketing and go-to-market world. What I mean by MQLs is Marketing Qualified Leads. Staying quiet on go-to-market topics isn’t exactly my style – so let’s get into it. Not Nicole and not other marketing leaders.

GTM 91

GTM Pipeline SQL UX 91

InsightSquared

NOVEMBER 7, 2019

The go-to-market chain is filled with members from marketing to finance and each department has an extremely important role to play to secure a deal. It’s also important there is a known SLA for deal desk/ops to respond to tickets to set the right expectations with both the rep and the prospect. Keep Calendars Open.

GTM 9

GTM Sports Legal Finance 9

Sales Hacker

AUGUST 25, 2023

Now that we’ve officially combined The Sales Hacker newsletter with The GTM Newsletter, we’re almost 60K strong! Thanks for being part of the GTM community. As always, you can catch up on past articles, podcasts and newsletters all in one place at the new home of Sales Hacker: GTMnow.com Thanks for reading The GTM Newsletter!

GTM 52

GTM Contract Cross-sell Account management 52

Sales Hacker

APRIL 21, 2021

An emerging need to support multiple GTM plans across segments and regions. Proliferation of marketing and sales technology. Once you’ve done that schedule lunch or coffee with the finance leader in their organization (or prof. Be able to define and map GTM processes and workflows, identify gaps, and iterate and improve.

Finance 100

Finance GTM Cross-sell SQL 100

Sales Hacker

JUNE 16, 2021

Here’s my guess: you’d see a GTM organization working together like a well-oiled machine. They’re all on board – marketing, sales, product, customer success, and executive leaders. Marketing automation tools. Your GTM teams are made up of people, and people are resistant to change how they learn and sell.

GTM 99

GTM Contract Quota CRM 99

Sales Hacker

JANUARY 13, 2021

Depending on the software, implementation, and go-to-market (GTM) strategy, considerable costs and internal resources could be needed for a successful deployment. This requirement often arises when selling into specific verticals, such as finance, pharmaceutical, or government. And if yes, to what extent?

GTM 74

GTM Profit margin Negotiate Contract 74

SaaStr

FEBRUARY 1, 2024

Enterprise has a budget owner, influencer, decisionmaker, and finance person to sign off. You have multiple personas, and all of a sudden, you’re confronted with figuring out what the marketing strategy needs to look like for this kind of Enterprise audience. Marketing strategies must adapt to handle this complexity.

GTM 79

GTM Growth Education Strategic planning 79

SaaStr

JUNE 16, 2020

Leveraging survey data from 66+ enterprise SaaS companies, Matt Garratt, Managing Partner of Salesforce Ventures shares the landscape of how businesses are shifting their sales & GTM strategies to react to today’s uncertain times. There we go. So everyone is adjusting their go to market strategy.

GTM 64

GTM Healthcare Pipeline Sales 64

SaaStr

AUGUST 7, 2021

Daniel Kahn, Global Open Finance Lead @ Plaid. Mariela Towers, Head of Marketing @ BEE. Hamshy Raveendran, Head of Product Management and Go To Market @ Samsung. Paul Patterson, Operating Partner, Global GTM @ Next47. Brooke Jutzi , VP Finance @ TIMIA Capital. Daniel Kahn, Global Open Finance Lead @ Plaid.

Real Estate 106

Real Estate Finance GTM Territory 106

Gong.io

JANUARY 12, 2021

Jared is diligent, disciplined, enjoys coaching, and is a self-proclaimed Personal Finance Ninja (cool title). As a Product Marketing Manager (PMM) since September of 2019, Elvis (err, Elvi) is well-versed in all things Gong. Go To Market (GTM) and enablement. Account Executive, Jared Nielsen. Bookmark information.

Follow-up 118

Follow-up GTM Objection handling Meeting 118

Sales Hacker

OCTOBER 7, 2021

Cassie is an operating partner at Primary Venture Partners, where she works closely with Primary’s portfolio companies to help them build, scale and optimize their go-to-market efforts. Amy Slater is Global Vice President and GTM leader for Cybersecurity company Palo Alto Networks. Amy Slater. Bridget Gleason.

Sales 130

Sales Start-ups Up-sell Cross-sell 130

Sales Hacker

NOVEMBER 15, 2017

Account Based Marketing (ABM) is a strategic framework that engages qualified individual prospects or customer accounts as unique markets in themselves, worthy of focused, hyper-personalized treatment by sales, marketing and other teams. . Go-to-Market Strategy. Gatekeeper. General Manager. Global Business Unit.

B2B 99

B2B E-commerce Cold Call Represent 99

SaaStr

FEBRUARY 7, 2020

Prior to joining the world of venture, Karen was a Senior Director at Apple and before Apple, Karen spent an incredible 9 years at Box as a founding member of the executive team, where she was responsible for defining and leading Box’s Industry GTM strategy. That might be a good time to continue to AB test your go to market approaches.

Strategize 69

Strategize Pitch Growth GTM 69

Sales Hacker

DECEMBER 8, 2020

Having founded his first company at age 15, Luke Rogers, now VP: sales at Instabase, is determined to turn the world of technology upside down in more ways than one, a passionate believer that experiences is the least important quality when building an elite go-to-market team. The world of tech sales must become a more diverse place.

Sales 98

Sales E-commerce Technology Technology 98