Sales Hacker

DECEMBER 12, 2023

50:00) One thing that is working for Daniel in go-to-market right now. If your business growth is constrained by the cashflow you need for inventory, advertising, or something else, Flex could provide you with an interesting growth lever. 18:39) The two biggest mistakes that brands make. (22:22)

GTM 80

GTM Finance Growth Networking 80

Sales Hacker

AUGUST 29, 2023

Before Mixpanel, Meka spent four years at Stripe and scaled and matured its sales organization during the company’s rapid growth from 250 to 2000 people. Share your favourite media piece (GTM podcast or GTM newsletter) on LinkedIn and Twitter, tag us, and you’ll be entered to win a pair of GTMfund Airpod Pros!

GTM 75

GTM Finance Education Start-ups 75

Highspot

MARCH 12, 2024

To maximize the impact of revenue enablement, you must focus on three elements: the enablement’s position in your go-to-market (GTM) engine, its strategic role, and how you measure its impact. If the enablement function is not empowered to actively shape the GTM function, you’re on the path to two major pitfalls.

Strategize 115

Strategize GTM Cross-sell Finance 115

Martech

JUNE 28, 2022

And it should be emphasized that B2B teams and marketers have begun their transformation as marketing works across their entire company to play a more proactive role in all revenue and customer generation aspects. Drive the shift from push to pull marketing. Interactive and self-guided applications and videos.

B2B 106

B2B GTM Cross-sell High impact 106

SaaStr

JULY 20, 2022

He helps showcase these errors and advises on how to stop them from crippling a business’s growth. . Mistake #1: Premature GTM acceleration. Accelerating on a go to market expansion too rapidly can cripple a business’s momentum. Hire according to empirical indicators, not the financing plan. Key Takeaways.

GTM 76

GTM Cross-sell Finance Growth 76

SaaStr

MARCH 31, 2022

Director of GTM Ops, Sapphire Ventures. And what’s also interesting about that is these are the two fastest growing IT spend categories in CIO’s portfolios with 24% year over year growth. As a result of this, marketplaces have exploded in growth, and here’s some facts and figures. Rico Mallozzi, Sr.

Cross-sell 78

Cross-sell Finance Strategize Technology 78

Sales Hacker

SEPTEMBER 11, 2020

While there are various metrics and KPIs they will be tracking, there’s one underlying theme — growth. “ The only essential thing is growth. Everything else we associate with startups follows from growth.”. Each round of funding is typically designed for a specific growth cycle. Funding rounds.

Sell 78

Sell Minimum Viable Product Objectives and Key Results Cross-sell 78

Sales Hacker

FEBRUARY 23, 2024

Hello and welcome to The GTM Newsletter – read by over 50,000 revenue professionals weekly to scale their companies and careers. 4 They leveraged this one simple GTM strategy: “The Cadence” Vichich credits a go-to-market strategy dubbed “ The Cadence ” for accelerating Wisely’s brand and growth.

GTM 91

GTM Sell Finance Launch 91

Sales Hacker

FEBRUARY 2, 2024

Those three little letters that can stir up so much debate in the marketing and go-to-market world. What I mean by MQLs is Marketing Qualified Leads. Staying quiet on go-to-market topics isn’t exactly my style – so let’s get into it. Not Nicole and not other marketing leaders.

GTM 93

GTM Pipeline SQL UX 93

Sales Hacker

AUGUST 25, 2023

Now that we’ve officially combined The Sales Hacker newsletter with The GTM Newsletter, we’re almost 60K strong! Thanks for being part of the GTM community. As always, you can catch up on past articles, podcasts and newsletters all in one place at the new home of Sales Hacker: GTMnow.com Thanks for reading The GTM Newsletter!

GTM 52

GTM Contract Cross-sell Account management 52

SaaStr

FEBRUARY 1, 2024

As companies scale, they evolve, so how should marketing evolve accordingly to add maximum value? Kady Srinivasan , CMO of Lightspeed Commerce, has been through every stage of marketing growth at companies like DropBox, Owlet, Klaviyo, and now Lightspeed Commerce. What are the current growth levers that can scale?

GTM 78

GTM Growth Education Strategic planning 78

Sales Hacker

APRIL 21, 2021

An emerging need to support multiple GTM plans across segments and regions. Proliferation of marketing and sales technology. Once you’ve done that schedule lunch or coffee with the finance leader in their organization (or prof. Be able to define and map GTM processes and workflows, identify gaps, and iterate and improve.

Finance 101

Finance GTM Cross-sell SQL 101

Sales Hacker

JUNE 16, 2021

Here’s my guess: you’d see a GTM organization working together like a well-oiled machine. They’re all on board – marketing, sales, product, customer success, and executive leaders. Marketing automation tools. Your GTM teams are made up of people, and people are resistant to change how they learn and sell.

GTM 101

GTM Contract Quota CRM 101

SaaStr

JUNE 16, 2020

Leveraging survey data from 66+ enterprise SaaS companies, Matt Garratt, Managing Partner of Salesforce Ventures shares the landscape of how businesses are shifting their sales & GTM strategies to react to today’s uncertain times. There we go. So everyone is adjusting their go to market strategy.

GTM 65

GTM Healthcare Pipeline Sales 65

Gong.io

JANUARY 12, 2021

Jared is diligent, disciplined, enjoys coaching, and is a self-proclaimed Personal Finance Ninja (cool title). As a Senior Mid-Market CSM, Red uses Gong for note-taking, quick (non-email) escalations, points of interest, and personal growth. Go To Market (GTM) and enablement. Research and strategy.

Follow-up 118

Follow-up Objection handling GTM Meeting 118

SaaStr

AUGUST 7, 2021

Daniel Kahn, Global Open Finance Lead @ Plaid. Mariela Towers, Head of Marketing @ BEE. Elliott Robinson, Partner @ Bessemer Growth, Bessemer Venture Partners. Hamshy Raveendran, Head of Product Management and Go To Market @ Samsung. Paul Patterson, Operating Partner, Global GTM @ Next47.

Real Estate 107

Real Estate Finance GTM Territory 107

Sales Hacker

OCTOBER 7, 2021

Cassie is an operating partner at Primary Venture Partners, where she works closely with Primary’s portfolio companies to help them build, scale and optimize their go-to-market efforts. Cassie spent the first pre-SaaS chapter of her tech career in growth roles in subscription and marketplace businesses (TheLadders.com, GLG).

Sales 130

Sales Start-ups Up-sell Cross-sell 130

Sales Hacker

NOVEMBER 15, 2017

Account Based Marketing (ABM) is a strategic framework that engages qualified individual prospects or customer accounts as unique markets in themselves, worthy of focused, hyper-personalized treatment by sales, marketing and other teams. . Go-to-Market Strategy. business growth, athletic victory, etc.).

B2B 99

B2B E-commerce Cold Call Represent 99

SaaStr

FEBRUARY 7, 2020

Prior to joining the world of venture, Karen was a Senior Director at Apple and before Apple, Karen spent an incredible 9 years at Box as a founding member of the executive team, where she was responsible for defining and leading Box’s Industry GTM strategy. The risks at the growth stage are going to be about, how can you scale?

Strategize 71

Strategize Pitch Growth Networking 71

Sales Hacker

DECEMBER 8, 2020

If you missed episode 137, check it out here: From Marketer to CEO: The Power of Brand as a Growth Amplifier with Jake Sorofman. Give us a little bit about the stage of growth that you’re at. I’ve hired people from finance, from recruitment, from marketing, and they’ve been exceptional.

Sales 100

Sales E-commerce Technology Technology 100