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The Secrets to Aligning GTM Teams & Finance to Scale by 10X with Subskribe Founder Prakash Raina and Okta VP Finance Leslie Hui (Video)

SaaStr

What is the secret to aligning go-to-market teams and finance teams? These two departments are a SaaS company’s most important; without their alignment, there is no growth or scale. is an adaptive system, and companies focus on strategies to help them achieve 10x growth. Common SaaS strategies for 10x growth.

Finance 82
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PODCAST 34: The Benefit of Finance Background to Help Company Growth w/ Rob Lopez

Sales Hacker

Rob has a background in finance, but jumped into the startup world first at Groupon, where he was the GM for their Latin American division, before moving to New York to become the first sales hire for Justworks. The benefits of a career in finance on evaluating companies. The impact of culture on future growth. We’re on iTunes.

Finance 59
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Why The Era of Efficient Growth is Now: The 2023 VC State of the Market with SaaStr CEO and Founder Jason Lemkin (Podcast +Video)

SaaStr

In this post, we’ll share the learnings from SaaStr CEO and Founder Jason Lemkin’s frontline analysis of the current state of the market in 2023, and distill down into why we’re now in the era of efficient growth in SaaS. Another example is HubSpot.

Growth 88
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GTM 83: Redefining Marketing with AI and Personalization | Amanda Cole

Sales Hacker

Highlights: (05:11) Challenges of personalization in marketing. (08:01) 16:04) The future of AI in marketing. (19:32) 35:17) Shifting perspective on marketing’s role. (40:04) 40:04) Challenging the belief that marketing generates pipeline. (44:07) 44:07) The power of storytelling in marketing. (34:21)

GTM 89
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GTM 80: AI in GTM Deep Dive | Overcoming Analysis Paralysis and Tactical Use Cases with Andy Jolls

Sales Hacker

Approaches for operationalizing AI learnings across go-to-market teams. 8:26) AI’s impact on go-to-market, including Gartner’s 3-stage framework: quick wins, differentiated use case, and transformational initiatives. (14:25) 43:20) One thing that is working for Andy in go-to-market right now.

GTM 86
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GTM 70: The ‘5 Ps’ Winning Formula Behind Crunchbase’s Sales Leader Ang McManamon

Sales Hacker

She is currently the VP of Sales at Crunchbase , where she leads a high-growth team out of New York City. Go-to-market perspectives. 47:15) One thing that is working for Ang in go-to-market right now. 47:15) One thing that is working for Ang in go-to-market right now.

GTM 91
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GTM 79: Surviving and Thriving with Frugal, Gorilla GTM Against Giant Incumbents | Amit Pande

Sales Hacker

21:12) Changing the playing field in a competitive market. (22:15) 27:49) Building a winning marketing strategy with a small budget. (35:57) 35:57) Advice for startups entering a market with established incumbents. (43:00) 45:45) One thing that is working for Amit in go-to-market right now.

GTM 79