Demystifying Sales Enablement: What Is It, Why It Matters, And How To Do It Right
Sales Hacker
APRIL 30, 2018
Hence, One of the most constant functions of sales enablement is to help fine-tune an organization’s sales process so that it aligns perfectly with the journey of its prospects and customers. Once perfect alignment has been reached, prospects and customers become more emotionally invested in a brand (company, sales team, product).
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