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Episode 34: Why Aster Brands Values Being a Purpose Oriented Business

Spiro Technologies

How do you measure market share? On this podcast, I talk with company leaders about how they’re modernizing the business of making, moving, and selling products, and of course, having fun along the way. Said another way, what the product does is sell usable land. Why do they do that? Well, because the data is public.

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10 Businesses We Admire for Brilliant Global Marketing

Hubspot

Just a few weeks ago, we looked at the ins-and-outs of Facebook's new Global Pages -- a platform for brands to easily share region-specific content with international markets. How did this start-up grow up so quickly? Sure, sex sells, but how does Durex sell such a taboo product in foreign countries?

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Is Competition Based Pricing a Winning Strategy?

Salesforce

Offers a competitive advantage The effective use of competition based pricing is a great way to one-up your rivals. By strategically setting your prices in response to competitors, you can secure some of their customer base and stay ahead in the market. This can increase your sales and market share simultaneously.

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