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How a Millennial Marketer’s Journey to Adopting Podcasts Can Help B2B Marketers Reach Their ICP

Heinz Marketing

Consumer reasons for listening to podcasts also vary by age: younger listeners tend to listen to podcasts for entertainment purposes and to pass time, as well as a means of change from just listening to music, whereas older listeners prefer to listen to podcasts to learn something new and stay up to date on current events.

B2B 101
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How B2B Marketers Can Succeed on the 6 Big Social Networks

Hubspot

You can also combine this with the targeting feature we just discussed to create up to three variations of the banner so you can achieve greater relevancy. You can post these polls in your own LinkedIn group, or in another group for some seriously niche market research, provided they haven't restricted the functionality to admins only.