Search Engine Land

APRIL 11, 2024

The truth is in the middle and entirely dependent on how you set up your campaigns. If you go with minimal effort (default settings and limited creative crafted for Performance Max), you’ll likely end up with average results straddling all parts of the funnel. Brands with one major market or offering are a good fit for this.

Campaign 114

Campaign Represent Networking Conversion 114

Martech

OCTOBER 14, 2022

There are plenty of reasons to hold off on hiring an in-house CMO, ranging from the effect on your bottom line to a CMO’s inability to build successful marketing efforts without an established sales cycle to extrapolate from — let alone a team to build out content and campaigns. What is a chief marketing officer (CMO)? Processing.

Non-Profits 115

Non-Profits E-commerce Strategize Consult 115

ConversionXL

FEBRUARY 3, 2022

When it comes to process, growth marketers must learn to fail. A marketing growth strategy is about small and incremental wins that build up over time. In this article, you’ll learn how to build a marketing growth strategy to increase your market penetration, market share, and revenue. And fail fast.

Growth 115

Growth A/B testing Objectives and Key Results Referrals 115

Search Engine Land

OCTOBER 4, 2022

Over 80% of searches worldwide occur on Google based on the latest search engine market share data. The following are just a few examples of the variable nature of users’ search engine consideration sets, and the platforms that should be on every search marketer’s radar. Yandex in Russia ( 48% market share ).

Objectives and Key Results 113

Objectives and Key Results Retail Engineering Launch 113

Lead Fuze

JULY 24, 2023

Note that while it provides an expansive view, accuracy may sometimes take a hit due to reliance on external data which might not fully align with one’s niche segment. Discover the secrets to success by calculating your Total Addressable Market (TAM).

Strategize 52

Strategize Strategic planning Niche Growth 52

Heinz Marketing

MARCH 17, 2023

Consumer reasons for listening to podcasts also vary by age: younger listeners tend to listen to podcasts for entertainment purposes and to pass time, as well as a means of change from just listening to music, whereas older listeners prefer to listen to podcasts to learn something new and stay up to date on current events.

B2B 101

B2B Entertainment Transportation Pipeline 101

SaaStr

FEBRUARY 1, 2024

Once you reach momentum and hit a tipping point with market share, it creates a machine of its own. The takeaway: determine your marketing strategy and tactics based on where you are in product maturity curve. #2 You can also get a halo effect out of that investment in a market. There’s minimal human intervention.

GTM 77

GTM Growth Education Strategic planning 77

Search Engine Land

AUGUST 11, 2023

Are you a new search marketer looking to learn about the history of search? Do you want to stay updated on the latest search marketing news? If so, there’s only one person you need to “follow” to know 90% of the interesting changes in the industry. Seroundtable.com also fell victim to the Panda 4.1

Engineering 98

Engineering Follow-up Start-ups Niche 98

ConversionXL

SEPTEMBER 10, 2021

Market maturity: Conversely, competitors are investing in a new featureset and thus, they’ve become table stakes. You need to build or buy these features to keep up. Market share: You may already be a category leader, and growth requires you to expand into new verticals. Business requirements trump features.

Technology 96

Technology Technology Launch Transportation 96

ConversionXL

JANUARY 18, 2022

Bellroy follows this with a brief animated video that uses storytelling ( scientifically linked to emotional responses ) to describe common pain points and answer the critical question, “Why do I need it?”. After doubling down and investing resources specifically into the email marketing for creators niche, revenue started to build again.

Product 110

Product GTM Construction Launch 110

Hubspot

MAY 6, 2021

That’s where market opportunity analysis comes in. Some of those paths may even end up being dead-ends. Market opportunity analysis can help you narrow down your options to the ones with the greatest potential. What forces are acting on the market today? How is culture changing the market? Customer journey map.

Non-Profits 91

Non-Profits Government B2C Niche 91

Martech

NOVEMBER 18, 2022

As an agency owner, I focus more on innovation to evolve, scale or accelerate if there’s a race to dominate market share and less on conservative reasons, like risk-balanced initiatives. You’ll find that some potential products are geared more toward niche markets (i.e., Rebranding is labor-intensive.

Assembly Line 108

Assembly Line Launch Real Estate Electricity 108

SaaStr

AUGUST 19, 2022

Jason recently opened up an AMA on Twitter Spaces to answer questions about how to scale faster. So the new sales leader is trying to figure out, can we go further up market? But look, if you already got to a million in ARR with your 50 or 20 customers, whatever it is, there’s no way you have 100% market share, is there?

Niche 84

Niche Follow-up Start-ups Growth 84

SaaStr

JUNE 26, 2022

In other words, why are there generally just a few leaders that own almost all market share, with perhaps a few scrappy guys behind them? I think we all know why SaaS is rarely truly mono polistic — there generally aren’t true market and network effects. High costs + small market in beginning.

Niche 28

Niche Gaming B2C Construction 28

ConversionXL

JANUARY 18, 2022

Early on, Canva teamed up with tech influencer Guy Kawasaki to advocate their mission as “Chief Evangelist.” Start your brand awareness campaigns where you know your audience is active (turning up regularly, liking content, commenting, and sharing) and create content and creative that’s suited to those channels.

Campaign 122

Campaign Networking Non-Profits Launch 122

SaaStr

NOVEMBER 19, 2019

WebPT achieved 30% market share and transformed an entire vertical with a purpose-built solution in a tech-averse industry. Learn what it takes to create your own category, achieve scale in a niche SaaS vertical and how it requires more than just discovering an unmet need. I started in the marketing department.

Closing 67

Closing Customers Niche Cross-sell 67

The Lost Book of Sales

JULY 12, 2021

If you enjoy what you read and would like to receive a very occasional, hand-crafted update from me into your inbox, feel free to sign up below. Basics: Markets and segmentation. As the kids like to say: What’s up with that? High-tech innovation and marketing expertise are two cornerstones of the U.S.

Cross-sell 52

Cross-sell Niche Objectives and Key Results Price 52

Lead Fuze

JANUARY 9, 2024

Conclusion Capitalizing on Ecommerce Growth Strategies Ecommerce growth isn’t just booming; it’s blowing up like a piñata at the world’s biggest birthday bash. And here you are, with your digital bat ready to swing for those sweet, sweet market share candies. We strategize.

E-commerce 52

E-commerce Growth Retail Gaming 52

ConversionXL

NOVEMBER 17, 2022

For example, a company with a large social media following might look like it’s thriving, but followers are a vanity metric. What’s important is how follower numbers translate to engagement, shares, increased brand awareness , and conversions. sale, sign-up, or download) compared to the total number of visits.

A/B testing 106

A/B testing UX Objectives and Key Results Non-Profits 106

SaaStr

AUGUST 12, 2022

Jason recently opened up an AMA on Twitter Spaces to answer questions about scaling and VC funding. Hey man, thanks for pulling me up here. But one thing I saw was… Especially as we try to get follow on checks, we’re getting a lot of just hard passes where it’s clear that people aren’t interested at all.

Price 78

Price Pipeline Meeting Growth 78

SaaStr

JULY 29, 2022

Jason recently opened up an AMA on Twitter Spaces to answer questions about how to scale faster. If we want to queue up the conversation, we did a blog post on SaaStr last week, about how everyone from Salesloft, to Zendesk, to Salesforce, Workday said they’re really seeing no slow down. Jason Lemkin: Okay. Times are good.

Price 86

Price Product Start-ups Niche 86

Hubspot

APRIL 21, 2020

The other day, I signed up for a friend's solidcore Pilates class. For the purposes of this post, we're assuming you've already come up with a great initial mobile app idea and have a goal to get as many downloads as possible upon launch. As of January 2020, market share between mobile operating systems were at 74.3%

Launch 97

Launch UX Networking Cross-sell 97

Hubspot

FEBRUARY 4, 2013

Instead of sitting around and waiting for your season to start again, use this valuable time for marketing! That's right, seasonal marketers that think long-term and use their off-season time wisely can help tee their businesses up for smashing successes when peak season begins again. Gather Customer Reviews.

Niche 78

Niche Real Estate Start-ups Service 78

Sales Hacker

DECEMBER 18, 2019

This will likely continue to ramp up as everyone has something to share, and these niche communities are a great place to do it. In 2020, you’ll see even more of these pop up in the sales world. You are never too early or inexperienced to share your learnings. Follow some people you really admire.

Sales 58

Sales Consult Technology Technology 58

ConversionXL

AUGUST 8, 2018

Within marketing departments, an estimated 4.2% of the total marketing budget now goes to training programs, up from 2.7% Digital marketing isn’t the only skills gap disrupting the industry—in-house and agency—either. Further Fronts in Marketing Training. Is it market growth? Did prices changes?

Closing 106

Closing Teamwork Education Clients 106

Hubspot

JULY 7, 2011

Follow the three steps below to enter to win a copy of Dan Schawbel's Book "Me 2.0: It's not about mass marketing yourself. Start small, choose a niche, and gain visibility. Once you've established yourself, you can bite off a larger market share. Why Build Up a Personal Brand? Contest Ends July 13th.

Networking 55

Networking Niche Finance Follow-up 55

Hubspot

JANUARY 17, 2014

Because there are so many great campaigns that have come and gone (or stuck around, in some cases), we decided that the original 10 just wasn''t enough -- so I rounded up 10 more of the most remarkable marketing campaigns in history. Even companies we''d never heard of created remarkable campaigns and took the spotlight.

Campaign 77

Campaign Entertainment Sports Promote 77

SaaStr

SEPTEMBER 13, 2020

If you would like to find out more about the show and the guests presented, you can follow us on Twitter here: Jason Lemkin. We’ve shared the transcript of episode 373 below. Just 12 years ago, the entire market capitalization of the top five cloud companies was less than $14 billion. You can read the podcast transcript below.

Non-Profits 62

Non-Profits Strategize Trust Growth 62

Hubspot

DECEMBER 18, 2023

Setting targeted Google Alerts for sales can give you invaluable insights into your niche. To help you get started, I’ll share insights on how experts use Google Alerts to help them sell. I'll also provide a walkthrough showing you how to set up a lead-tracking Google Alert for yourself. But that‘s not all.

Prospecting 70

Prospecting Price Sales Up-sell 70

Martech

MARCH 15, 2022

The key to long-term success is using brand strategy to define your market position in order to create market share and revenue growth. A brand marketing strategy is a set of guidelines that help businesses determine their core values and what they want to achieve with the business. Why is branding important?

Objectives and Key Results 142

Objectives and Key Results Campaign Start-ups Engineering 142

Hubspot

JULY 24, 2014

Why pull up a bookmark when you can type in ”quicksprout” with ease? In earlier days ( circa 2008 ) the vast majority of searches were informational, which led to the meteoric rise of content marketing a couple of short years later. Define your niche. Type in “Amazon” in the address bar. Hit “enter.”

Technique 77

Technique Niche Price Engineering 77

Hubspot

MARCH 26, 2013

Lately, real-time marketing is the buzzword du jour. While the notion of real-time marketing has been around since the mid-nineties, the practice gained steam after Oreo's "Dunk in the Dark" ad was created immediately following the power outage during this year's Super Bowl. 5) Set up Alerts. 6) Frame the Conversation.

Angle 75

Angle Networking Conversion Niche 75

Hubspot

JANUARY 10, 2013

Steal This: Find the “niche” audience that is super passionate about your product or mission, and explore ways to intrigue, inspire, and deeply entertain them. But in the gas-guzzling, SUV-loving USA, the teeny weeny Mini had only 2% brand awareness and even less market share. So what’s a clever marketer to do?

Campaign 78

Campaign Entertainment Gambling Launch 78

Hubspot

MAY 10, 2012

You can also combine this with the targeting feature we just discussed to create up to three variations of the banner so you can achieve greater relevancy. You can post these polls in your own LinkedIn group, or in another group for some seriously niche market research, provided they haven't restricted the functionality to admins only.

Networking 76

Networking B2B Lead generation Promote 76